HowToZilla: How To Do Anything: Wordpress

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How to Optimizing Affiliate Link and Programs for Better Revenue

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Affiliate Links & Maximising Conversions</h3>
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In this article we're going to look at where to place your affiliate links to maximise conversions and also how to cloak those affiliate links.</div>
 
Getting visitors to actually click on your affiliate links is, bar none, the most important task that your site needs to accomplish. Sure, getting traffic is important and preselling is important, but at the end of the day, if the visitor does not click that link you're not going to get paid it's as simple as that.  
 
Therefore, it surprises me that so many internet marketing courses leave this crucial part of your site design out. Where you place your affiliate links, what calls to action you use (if any) and what format they're in (text or image) will play an absolutely massive part in determining the profitability of your site. Seriously, I'm not kidding Your actual links could literally double or halve your profits. As I discovered a few months back...  
 
I didn't really pay much attention to link placement or link anchor text until a couple of months ago, when I changed the link set up on one of sites and monthly commissions went up from around $300 I think, to $600.  
 
This particular website had very few affiliate links on it. I thought I'd focus the first part of the page entirely on my content and have no distractions or opportunities for the visitors to exit my page through any kind of link. I did this because it was my theory that by the time the visitor found the link, they'd already been presold and would be much more likely to convert...  
 
But I wasn't getting a very high hop through rate (the percentage of people who visit your page and then click your affiliate links) So, What I changed was adding 2 highly visible links above the fold (one on the sidebar and one in the main post).  
 
Now, as predicted, the conversion rate for these links (the percentage of people who clicked them and bought the product) was significantly lower than for those who clicked the one lower down (I think the sidebar link had like a 3% conversion rate).  
 
However, these links were getting clicked three times more often and I was obviously getting sales from visitors who wouldn't have click my links at all otherwise, because my profits rose sharply.  
 
Literally, overnight with no change in traffic my commissions increased by 100%. Anyway, I started to pay more attention to the placements of affiliate links and also their text. Few of my sites saw such a substantial increase in conversions (most 2040% after rigorous testing and some even performed worse) but I'm a bit stat crazy and the idea of leaving money on the table (same traffic but less sales) drove me to keep testing in an attempt to find out what links worked best.  
 
What this means for you is I've tested many different combinations on a variety of websites and what follows is what has worked best and led to the highest conversions. 
 
Where to put your links  
 
This will be a no fluff section where I'm just going to tell you what spots have worked best for me and gotten the most response. This is a short section because there isn't really much to say on it...  
 
Just follow my instructions and put links in these places if you want to make the most money.  
 
First link: At the top of your review/story. If it's a review say something like: Note:  
 
This a review, click here if you want to visit the product name website. If it's a story I might tell a story in the link itself. Click here to see how I finally got a six pack or something.  
 
Second link: Half way through the review/story, I got the best conversion results by giving that link right after mentioning a huge benefit of the product in bold. So even skimmers will read that benefit when they click the link So they'll be SLIGHTLY pre sold.  
 
Final link: At the end of the review/story. Make it big and easily visible. This will be where you'll see conversion rates of 10%+ (providing your content was good). However, depending on the length of your main post, this won't get clicked even half as often as the top links.  
 
Side bar links: Not only will you have links in the main post but also some in the sidebar. I must admit that I'm still testing these today, but the best results I've had so far, is by placing a big text link (maybe a banner if it's good) directly under the Who am I section you'll create. So, it will usually still be visible above the fold. This will mean there's two links above the fold and in plain view to every visitor who visits your page. 
 
The rest of your site: 
Sprinkle them throughout your other posts and pages, but sparingly. Too many affiliate links will harm your SEO rankings. Often the link you have in the sidebar alone will be enough for your other pages (since you'll have the same sidebar on every page). 
 
Anchor text & calls to action  
If you didn't already know, anchor text is the `text' of a link.  
 
So, instead of putting http://www.productname.com, marketers put `click here to see the product'. Where `click here to see the product' points to that URL.  
This makes it more attractive and helpful to human visitors and anchor text also plays a big role in off page SEO, where the anchor text of links pointing to your site is used to determine what your page is about.  
 
Now, I've actually found that the anchor text of a link WILL affect your conversion rate, considerably in fact. Particularly, for the links at the top of the page, where the anchor text might be the only thing a visitor reads before they click the link.  
 
If it's a story presell I'm using for example,  
I'll put a benefit of the product (usually something like `click here to see how I finally solved the problem') right there in the anchor text. That way skim readers will get a quick `testimonial' from a seemingly unbiased third party and are more likely to believe the hype on the merchants sales page Even if they didn't read another word on your website.  
 
Now, before we talk about specific sentences which have converted very well for me, I just want to explain how important calls to action are. And to do that, here's two examples of similar links: See the book that helped me to finally got rid of my panic attacks Or Click here to see the book that helped me to finally get rid of my panic attacks.  
 
The difference is obviously the `click here' part. But those two simple words will make a big difference to number of times that link will get. Another key to success online is providing a user experience where the visitor doesn't have to think.  
 
By saying CLICK HERE, you're literally giving a simple order to follow. And we as humans, whether consciously or not, will usually follow that order. So, whatever anchor text you decide on, make sure you include the tried and tested, clear as day... click here. 
 
Now as for specific sentences which work well, there is no `right answer' of a single sentence that converts best and it will vary from site to site. But below are what's worked best for me: I'll cover review websites first (scroll down if you're doing a story).  
 
For the first link the most effective one has been:  
 
Notice that the statement made before the link was a very powerful one, yet not sales-ish in any way at the same time. I just present the facts about the product in an appealing way. Even though I already mentioned it earlier, I'll say it again: Do not sell the product in your reviews Just give them the good facts (and a couple of bad ones for good measure).  
 
The link itself is very simple, I don't say click here to buy it (never, EVER, say that) or even click here to read more. I'm just telling the visitor that by clicking that link they're going to visit the products site, just a simple visit How can they say no to that? (I'm not sending them there to read or buy the product).  
 
This principle of appealing to a users emotions can be seen throughout internet marketing. Why do you think so many sales letters start with `Discover'? Because discover doesn't qualify the visitor in any way. Where users might be put off by `read', when was the last time you didn't want to simply `discover' something? a discovery implies a result from no work. Anyway (went off track a bit there), the final link should use the same sort of anchor text as the middle link and come straight after the positive conclusion of your review.  
 
Click here to visit xxxx's site  
Click here to visit the xxxx official site  
Click here to read more about xxxx on their website  
 
These are the three anchor texts that have produced the highest conversions by far for me. 
Now, let's look at stories. For the first link you want to give the main benefit of the product in a story form. So, Click here to see the program that finally cured my acne.  
 
As for the middle and final links:  
If you're doing a story where you basically say something along the lines of: this didn't work, this really didn't work but finally this product did. Then don't put the middle link until you've told them a bit about the product that DID work (the affiliate product). I've tried putting a link after I've written a whole paragraph about how something didn't work, with the link saying something like: Click here to see what did work for me.  
 
But for some reason, the conversion rates were generally horrible. I think conversions are low from that kind of link because it ruins the credibility of your story. You look kind of like a salesman by blatantly saying "don't try that, try THIS instead!". So, don't put the middle link until you've explained a bit about what the product that helped you was. And then use a completely unbiased link that you might find on a forum or something.  
 
Here's some of my best converting examples that I've used:  
Click here if you want to see the product.  
Click here to see the product I'm talking about.  
Click here if you want to read more on xxxx's website.  
 
Obviously, put the final link at the end of the story and use the same style of text. 
 
 
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The importance of cloaking & how to do it</h3>
Cloaking your affiliate link is the practice of hiding your ugly affiliate URL link from your visitors. So instead of seeing affiliate.vender.hop.clickbank.net they'll see www.yourdomain.com/recommends/t2tricks or whatever product your promoting. Which is, I think we can both agree, a much more attractive URL.  
 
Link cloaking is important not only because it will improve the amount of times your links get clicked (many internet users are sceptical of weird links with loads of numbers) but also, it helps prevent affiliate link theft. This is when a user sees your blatant affiliate link and thinks "hmm, I think I'll just sign up as an affiliate and save myself 50% of the sale".  
 
Link theft is particularly rife in the make money/affiliate marketing niche. Of course, savvy marketers will also know it's an affiliate link when they see yourdomain.com/something instead of linking directly to their website. But it isn't AS obvious and in my experience it has increased conversions.  
 
I could discuss the ins and outs of link cloaking and whether it's worth the effort or not, but you can find many hot discussions about it for free on Google if you're that interested.  
 
Link cloaking has worked wonders in my experience and has led to solid increase in conversions. And therefore it warrants the extra few minutes needed to actually cloak your links. So therefore I strongly recommend that you do it.  
 
I'm also convinced that link cloaking does improve your SEO rank but there's no scientific evidence to support that (just another one of my crazy theories I guess!) 
 
The easiest way to cloak your links 
 
There's a whole bunch of different ways to cloak your affiliate links. Some people have even set up businesses where they offer a link cloaking service.  
 
I recommend that you stay away from these as I have heard of several cases where the affiliates in question didn't get the credit for a lot of sales.  
 
I'm not going to point any fingers but I suspect some link theft is going on, or improper cloaking techniques are being utilized .Either way, I wouldn't trust a third party (other than of course the affiliate network e.g. Clickbank) with such an important part of your business. Also, I don't understand why people use these services at all. Because cloaking your links couldn't be simpler.  
 
All you need to do is use the "Pretty Link Lite" wordpress plugin to create a simple redirect or of course you can do it the "Old school" method which I've detailed below.. 
 
How to cloak your links step by step (Newest and Easiest Method)  
 
Firstly we install the wordpress plugin "Pretty Link Lite" by installing it into your plugins: 
 
The next step is to "Add New Link", we need to click as shown below: 
 
Next, we add in all our affiliate link, what we want to link cloaked to be named and also a title: 
 
Then all we do is hit "Create" button to save and complete our cloaked link: 
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And that's how simple and easy it is to cloak a link.  
Below I've also included the "old school" method on how to cloak your links.  
 
How to cloak your links step by step (Old School Method DON'T USE)  
 
This is the OLD METHOD. Use the method above. I only show this below to demonstrate how difficult it used to be. Here we go: Ok, so by now you should be at least relatively familiar with your FTP program (you know the thing we used to upload our plugins and themes to wordpress).  
 
And basically all we need to do to cloak our links is upload a tiny file (which I'll show you how to create) to our website. You'll need to repeat this process for each website you create, but in total it takes like 2 minutes to do. (Note that there's a video at the end of this section on how to do this whole link cloaking process too) 
 
Step 1: Create a new folder on your desktop and name it recommends. That will be the www.yourdomain.com/RECOMMENDS/product part.  
 
Now, you don't have to make `recommends', you could name it `go' for example. If I were creating a story website I might call this folder `go' instead. Recommends is better suited to a review page.  
 
Step 2: Open the folder and inside create a text document. Name this text document whatever you want the "product" part of the URL to be, but make sure it's all one word (No spaces in the name).  
 
Often the product name or a shortened version of it is what I'll use but you can experiment if you like. I just want to make this crystal clear (I'm not a techie myself, so I know how this can be tough)... Let's say the folder was called go and the text document inside was called googleshadow.  
The cloaked link would look like this: http://www.yourdomain.com/go/googleshadow.php  
 
Step 3: Change the file extension of the text document to php. So hit rename and on the end of the filename replace .txt with .php - You will need to enable file extensions if you can't see the .txt part.  
 
Step 4: This is where it gets kind of tricky (well I mean not really.. but anyway)...  
 
Open up your product.php in notepad and you'll see a blank document. You need to enter this code, and nothing else inside it:   
 
Just copy and paste that into the document and insert your affiliate link. Here's exactly what the document should look like: 
 
Ok, save that, now all we need to do is upload it to our web site server. 
 
Step 5: Log into your FTP program (the same one you used earlier) and on the left hand side browse to your desktop or wherever you created the recommends folder.  
 
Step 6: On the right hand side, double click on public_html. Then if that's your first website on that hosting account, simply click on recommends on the left hand side and hit upload. The recommends folder should now be on your web server. 
 
By the way, make sure to test your link by actually typing in www.yourdomain.com/recommends/productname.php to make sure it works! You should go straight to the merchants website when you enter that.  
 
Also, remember that that URL will be your affiliate link (because as users are redirected through that other page you'll get credit for the sale). So whenever you want to add an affiliate link to your site, add that link and NOT plain the affiliate link. No worries, if you're still not 100% sure how to do it... 
 
I think that some marketers put off cloaking there links because it seems hard work and not really worth the trouble. But it is worth your time...  
 
There's a reason that all the top affiliates do it. Because it does improve conversions.  
You will want to do it sooner or later, and as I've just demonstrated to you, it really is a simple process that only takes a couple of minutes at the most.</div>

How to Optimizing Affiliate Link and Programs for Better Revenue

Affiliate Links & Maximising Conversions In this article we're going to look at where to place your affiliate links to maximise ...

9/09/2015

How to install Your Wordpress Plugins & Themes

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What is Wordpress Plugins?</div>
 
In order to log into your wordpress blog go to: www.yourdomain.com/wp-admin/ and you'll be prompted to enter the username and password you chose. It's all very user friendly and relatively self explanatory.  
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If you want to learn the basics before we move on then I recommend you look it up on Google. There's plenty of useful free information out there. And I'm not going to waste peoples time by going into the basics of wordpress here. Instead, I'll show you everything you need to know as we go along.  
 
Now, there are two things you need to do to your website before we even start to write anything and they are: Download and configure the 2 essential plugins, and choose a `theme' for your site.  
 
We won't go into the latter here, because it fits in much better in the next chapter: Creating your killer presell story and writing the content.  
 
So, let's focus on the plugins for now. There are HUNDREDS of free plugins available to enhance your wordpress site but I never really use any but these two.  
 
Feel free to browse the selection available at your leisure, but personally, I can never be bothered.  
 
The 2 plugins you NEED are: All in one SEO pack Helps to optimize your blog for search engines Google XML Sitemaps Creates a sitemap for Google which helps SEO once again.  
 
Don't worry about what each of them do or how to configure them at this point of in time because we'll get onto that later. For now you just need to install them on your blog. And what follows is a step by step guide on how to do it. 
 
 
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How to install your  wordpress plugins & themes</div>
   
I say themes as well because it follows the same process. You won't have a theme yet but just come back and view this section when you want to install one. 
 
Step 1: 
 
Click the `Add New' option under the Plugins section.  
 
Step 2: 
 
Type in the 2 main plugins you require. First let's search for the All in One Seo Pack, once typed in hit the Search plugin button. 
 
Step 3: 
   
 
Locate the correct plugin, in this case we select the All in One SEO pack and hit the install Now link as show above. 
 
Step 4: 
 
Wordpress will then ask you if you are sure you want to install this plugin, hit the ok or yes button.  
 
Step 5: 
 
You simply hit the activate plugin link to finish off installing and activating your plugin. Now repeat the steps for the `Google XML Sitemaps' plugin. 
 
Alternatively you can also install your plugins via FTP. Step #1: 
 
Download the plugins from the site and unzip them. All in one SEO pack Helps to optimize your blog for search engines .  
 
Download it here: <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" rel="nofollow">http://wordpress.org/extend/plugins/all-in-one-seo-pack/</a>  
Google XML Sitemaps Creates a sitemap for Google which helps SEO once again. Download it here: <a href="http://wordpress.org/extend/plugins/google-sitemap-generator/" rel="nofollow">http://wordpress.org/extend/plugins/google-sitemap-generator/</a> 
 
Step #2: Go to your CPanel account and select unlimited FTP. Or use whatever FTP program you use normally. 
 
Step 3: This step is for guys who haven't used FTP before.  
 
Unlimited FTP is a File Transfer Protocol program (don't worry about the jargon) that basically allows you to upload and download files from your computer to your web server and thus, your website. What you'll see when you open unlimited FTP is a screen similar to this: 
 
On the left you've got your computer and you can browse through all of your files and the on the right you've got your web server. You don't need to worry about any files except public_html. So click that as shown in the diagram 
 
Step #4: If this is your first and only website on the hosting account what you'll see now will look something like this: 
 
Click on wp-content. 
 
Step #5: You will now see this on your screen. 
 
Notice how on the left hand side I've browsed to where I unzipped the plugin/theme. And on the right we will now select plugins, but if you wanted to install a theme (which we will do later) you'd need to click on the themes folder to install inside. 
 
Step #6: Once inside the plugins folder you should see this: 
 
Now all you need to do is click upload and voila: The plugin will be uploaded to your wordpress blog. Now that you've done it for the all in one SEO pack, browse to where you unzipped the sitemap plugin on the left hand side and click upload again. When we install a theme you will do exactly the same process but in the themes folder. 
 
This is all a lot easier to understand in video format, so... 
 
And Watch me Create a Wordpress Blog From Scratch and Install a Theme and Both Plugins. 
 
Okay then. You should now have your blog installed. In the next chapter we're going to talk about how to presell your visitors to maximise your profits.</div>

How to install Your Wordpress Plugins & Themes

What is Wordpress Plugins? In order to log into your wordpress blog go to: www.yourdomain.com/wp-admin/ and you'll be prompted to en...

9/08/2015

How to Install Wordpress in Your Site

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Wordpress, a gift from the  God's? </div>
 
To build our website we will be using a free tool called wordpress. I don't know why, but search engines LOVE Wordpress, especially Google.  
 
The difference between a traditionally built website (one built with Xsite pro, Dreamweaver etc, maybe even notepad if you're old fashioned!) and wordpress is absolutely phenomenal. 
 
Seriously, the first time a friend of mine convinced me to use Wordpress I was gobsmacked. I mean, my sniping was already pretty effective... but with Wordpress it became like taking candy for a baby... a big 500 pound baby called Google.  
 
So, why will we be using Wordpress to build our websites?  
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<li>It ranks a lot better in the search engines than if you use any other website creation tool. </li>
<li>It's free. Yep. Completely free, which saves you several hundred bucks right off the bat. </li>
<li>Anyone can use it; you don't need to know much about coding (I still can't, to this day, design even a simple website using code alone) </li>
<li>It's so much quicker to build a good looking professional site. Oh sure, for pure speed nothing beats Xsite pro for quick site. But if you want to make it visually appealing (important) then you'd need to design headers in Photoshop etc. Whereas with Wordpress, all you need do is upload a new `Theme' Of which there are THOUSANDS available to suit all types of site.</li>
</ul>
 
A note to the more experienced guys who are set in their ways: Look, I swore by own site creation tools too (Xsite pro for me) but just like I did, you're going to have to wake up and smell the bacon!  
 
Wordpress is the future. Sure, the first few weeks were a pain and it hasn't quite got as many options as the traditional creation suites. But, the search engines love it and the fact is that if you're NOT using wordpress then you're at a serious disadvantage.  
 
Anyway, we've established what platform our websites will be built with. What next? 
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Installing Wordpress</div>
 
Note: Read through this chapter first. Then watch video four to see exactly how to do install a wordpress blog and themes/plugins...  
 
Wordpress works a little differently to most website creation tools. Rather than install a program on your pc, you install it on your web server and to access it you have to enter a username and password.  
 
This is actually one of my gripes with wordpress, because it means you can't edit your site unless you're connected to the internet. The plus side is, of course, that you can access and edit your sites from any computer in the world.  
 
The reason wordpress works this way is because it's actually a blogging platform. Even though most people use it to create normal websites, it was originally created for blogging. 
 
So, here's how to install it. Note that I'm going to presume that you're hosting has CPanel because most hosts do nowadays. But if it doesn't for some reason then you can follow the setup instructions on the wordpress website here. 
 
Step #1 Log into your hosting account and on the main CPanel window scroll down to the software/services section and click on Wordpress icon. 
 
 
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Step #2 Then click on Install on the right hand side and you'll be presented with this screen 
 
 
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Step #3 You'll then be presented with this screen: Select Your Domain for your website and click "Check Domain". 
 
 
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Step #4 You will then be presented with this screen: 
 
 
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigwiG1JMjACOs8pqBE6BSEJ1u5bkhcnZjFz-qK4zsnwHsdKdgbL6SkDri0vqH1zGikB6b3POcEKEMB8azR3DEX16s-9F6EaqSGfuOAfCktEoXITCVqHaAZozMFwTYmY4ZUrdN_6iIMQ-2J/s1600/4f.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="326" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigwiG1JMjACOs8pqBE6BSEJ1u5bkhcnZjFz-qK4zsnwHsdKdgbL6SkDri0vqH1zGikB6b3POcEKEMB8azR3DEX16s-9F6EaqSGfuOAfCktEoXITCVqHaAZozMFwTYmY4ZUrdN_6iIMQ-2J/s400/4f.jpg" width="400" /></a></div>
 
 
 
<div style="text-align: center;">
Where would you like Wordpress installed: </div>
There will be a drop down list of your domain names, select the one you want. For this example, my domain would be <a href="http://gotrustreview.com/">gotrustreview.com</a>.  
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Install in directory: </div>
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Leave it blank to install it on your home page. If you put in blog, you would only see your site if you typed in domain.com/blog </div>
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Choose an admin name and password (can be whatever you want) </div>
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Site name: </div>
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Here is where you'll put your keyword, possibly followed by `review' if you're creating the entire site about one product. </div>
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Description: </div>
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Write a brief description of the site. Include the main keyword. So if the keyword was `how to get a six pack fast' this might be my description: How to get a six pack fast How I did it. If the theme of my site was my story of how I got a six pack.</div>
 
Now, that description will be displayed at the top of the blog and is not the description that will come up on search engines. For our individual post descriptions (the one that Google users WILL see) we might instead have something like:  
 
"Discover how to get a six pack fast Includes the story of how one skinny weakling got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too." 
 
Notice I'm selling the visitor on the website while optimizing it at the same time with related keywords like `ripped abs' (called LSI keywords). But more on this later.</div>

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