HowToZilla: How To Do Anything: SEO

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A Cheat Sheet for Building High Ranking Authority Website Easly

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In this article we're going to talk about the things you need to do outside of your website to aid your rankings on Google and get you indexed faster. If I'm completely honest with you, this chapter isn't an essential one.  
But it does help to speed up the whole process (gets you on Google faster) and will give your rankings on Google a slight boost from the backlinks we're going to gain. The backlinks will help to give our site more `authority' in the eyes of the search engines.  
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A Cheat Sheet for Building High Ranking Authority Website Easly

In this article we're going to talk about the things you need to do outside of your website to aid your rankings on Google and get you ...

9/10/2015

How to Optimizing Affiliate Link and Programs for Better Revenue

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Affiliate Links & Maximising Conversions</h3>
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In this article we're going to look at where to place your affiliate links to maximise conversions and also how to cloak those affiliate links.</div>
 
Getting visitors to actually click on your affiliate links is, bar none, the most important task that your site needs to accomplish. Sure, getting traffic is important and preselling is important, but at the end of the day, if the visitor does not click that link you're not going to get paid it's as simple as that.  
 
Therefore, it surprises me that so many internet marketing courses leave this crucial part of your site design out. Where you place your affiliate links, what calls to action you use (if any) and what format they're in (text or image) will play an absolutely massive part in determining the profitability of your site. Seriously, I'm not kidding Your actual links could literally double or halve your profits. As I discovered a few months back...  
 
I didn't really pay much attention to link placement or link anchor text until a couple of months ago, when I changed the link set up on one of sites and monthly commissions went up from around $300 I think, to $600.  
 
This particular website had very few affiliate links on it. I thought I'd focus the first part of the page entirely on my content and have no distractions or opportunities for the visitors to exit my page through any kind of link. I did this because it was my theory that by the time the visitor found the link, they'd already been presold and would be much more likely to convert...  
 
But I wasn't getting a very high hop through rate (the percentage of people who visit your page and then click your affiliate links) So, What I changed was adding 2 highly visible links above the fold (one on the sidebar and one in the main post).  
 
Now, as predicted, the conversion rate for these links (the percentage of people who clicked them and bought the product) was significantly lower than for those who clicked the one lower down (I think the sidebar link had like a 3% conversion rate).  
 
However, these links were getting clicked three times more often and I was obviously getting sales from visitors who wouldn't have click my links at all otherwise, because my profits rose sharply.  
 
Literally, overnight with no change in traffic my commissions increased by 100%. Anyway, I started to pay more attention to the placements of affiliate links and also their text. Few of my sites saw such a substantial increase in conversions (most 2040% after rigorous testing and some even performed worse) but I'm a bit stat crazy and the idea of leaving money on the table (same traffic but less sales) drove me to keep testing in an attempt to find out what links worked best.  
 
What this means for you is I've tested many different combinations on a variety of websites and what follows is what has worked best and led to the highest conversions. 
 
Where to put your links  
 
This will be a no fluff section where I'm just going to tell you what spots have worked best for me and gotten the most response. This is a short section because there isn't really much to say on it...  
 
Just follow my instructions and put links in these places if you want to make the most money.  
 
First link: At the top of your review/story. If it's a review say something like: Note:  
 
This a review, click here if you want to visit the product name website. If it's a story I might tell a story in the link itself. Click here to see how I finally got a six pack or something.  
 
Second link: Half way through the review/story, I got the best conversion results by giving that link right after mentioning a huge benefit of the product in bold. So even skimmers will read that benefit when they click the link So they'll be SLIGHTLY pre sold.  
 
Final link: At the end of the review/story. Make it big and easily visible. This will be where you'll see conversion rates of 10%+ (providing your content was good). However, depending on the length of your main post, this won't get clicked even half as often as the top links.  
 
Side bar links: Not only will you have links in the main post but also some in the sidebar. I must admit that I'm still testing these today, but the best results I've had so far, is by placing a big text link (maybe a banner if it's good) directly under the Who am I section you'll create. So, it will usually still be visible above the fold. This will mean there's two links above the fold and in plain view to every visitor who visits your page. 
 
The rest of your site: 
Sprinkle them throughout your other posts and pages, but sparingly. Too many affiliate links will harm your SEO rankings. Often the link you have in the sidebar alone will be enough for your other pages (since you'll have the same sidebar on every page). 
 
Anchor text & calls to action  
If you didn't already know, anchor text is the `text' of a link.  
 
So, instead of putting http://www.productname.com, marketers put `click here to see the product'. Where `click here to see the product' points to that URL.  
This makes it more attractive and helpful to human visitors and anchor text also plays a big role in off page SEO, where the anchor text of links pointing to your site is used to determine what your page is about.  
 
Now, I've actually found that the anchor text of a link WILL affect your conversion rate, considerably in fact. Particularly, for the links at the top of the page, where the anchor text might be the only thing a visitor reads before they click the link.  
 
If it's a story presell I'm using for example,  
I'll put a benefit of the product (usually something like `click here to see how I finally solved the problem') right there in the anchor text. That way skim readers will get a quick `testimonial' from a seemingly unbiased third party and are more likely to believe the hype on the merchants sales page Even if they didn't read another word on your website.  
 
Now, before we talk about specific sentences which have converted very well for me, I just want to explain how important calls to action are. And to do that, here's two examples of similar links: See the book that helped me to finally got rid of my panic attacks Or Click here to see the book that helped me to finally get rid of my panic attacks.  
 
The difference is obviously the `click here' part. But those two simple words will make a big difference to number of times that link will get. Another key to success online is providing a user experience where the visitor doesn't have to think.  
 
By saying CLICK HERE, you're literally giving a simple order to follow. And we as humans, whether consciously or not, will usually follow that order. So, whatever anchor text you decide on, make sure you include the tried and tested, clear as day... click here. 
 
Now as for specific sentences which work well, there is no `right answer' of a single sentence that converts best and it will vary from site to site. But below are what's worked best for me: I'll cover review websites first (scroll down if you're doing a story).  
 
For the first link the most effective one has been:  
 
Notice that the statement made before the link was a very powerful one, yet not sales-ish in any way at the same time. I just present the facts about the product in an appealing way. Even though I already mentioned it earlier, I'll say it again: Do not sell the product in your reviews Just give them the good facts (and a couple of bad ones for good measure).  
 
The link itself is very simple, I don't say click here to buy it (never, EVER, say that) or even click here to read more. I'm just telling the visitor that by clicking that link they're going to visit the products site, just a simple visit How can they say no to that? (I'm not sending them there to read or buy the product).  
 
This principle of appealing to a users emotions can be seen throughout internet marketing. Why do you think so many sales letters start with `Discover'? Because discover doesn't qualify the visitor in any way. Where users might be put off by `read', when was the last time you didn't want to simply `discover' something? a discovery implies a result from no work. Anyway (went off track a bit there), the final link should use the same sort of anchor text as the middle link and come straight after the positive conclusion of your review.  
 
Click here to visit xxxx's site  
Click here to visit the xxxx official site  
Click here to read more about xxxx on their website  
 
These are the three anchor texts that have produced the highest conversions by far for me. 
Now, let's look at stories. For the first link you want to give the main benefit of the product in a story form. So, Click here to see the program that finally cured my acne.  
 
As for the middle and final links:  
If you're doing a story where you basically say something along the lines of: this didn't work, this really didn't work but finally this product did. Then don't put the middle link until you've told them a bit about the product that DID work (the affiliate product). I've tried putting a link after I've written a whole paragraph about how something didn't work, with the link saying something like: Click here to see what did work for me.  
 
But for some reason, the conversion rates were generally horrible. I think conversions are low from that kind of link because it ruins the credibility of your story. You look kind of like a salesman by blatantly saying "don't try that, try THIS instead!". So, don't put the middle link until you've explained a bit about what the product that helped you was. And then use a completely unbiased link that you might find on a forum or something.  
 
Here's some of my best converting examples that I've used:  
Click here if you want to see the product.  
Click here to see the product I'm talking about.  
Click here if you want to read more on xxxx's website.  
 
Obviously, put the final link at the end of the story and use the same style of text. 
 
 
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The importance of cloaking & how to do it</h3>
Cloaking your affiliate link is the practice of hiding your ugly affiliate URL link from your visitors. So instead of seeing affiliate.vender.hop.clickbank.net they'll see www.yourdomain.com/recommends/t2tricks or whatever product your promoting. Which is, I think we can both agree, a much more attractive URL.  
 
Link cloaking is important not only because it will improve the amount of times your links get clicked (many internet users are sceptical of weird links with loads of numbers) but also, it helps prevent affiliate link theft. This is when a user sees your blatant affiliate link and thinks "hmm, I think I'll just sign up as an affiliate and save myself 50% of the sale".  
 
Link theft is particularly rife in the make money/affiliate marketing niche. Of course, savvy marketers will also know it's an affiliate link when they see yourdomain.com/something instead of linking directly to their website. But it isn't AS obvious and in my experience it has increased conversions.  
 
I could discuss the ins and outs of link cloaking and whether it's worth the effort or not, but you can find many hot discussions about it for free on Google if you're that interested.  
 
Link cloaking has worked wonders in my experience and has led to solid increase in conversions. And therefore it warrants the extra few minutes needed to actually cloak your links. So therefore I strongly recommend that you do it.  
 
I'm also convinced that link cloaking does improve your SEO rank but there's no scientific evidence to support that (just another one of my crazy theories I guess!) 
 
The easiest way to cloak your links 
 
There's a whole bunch of different ways to cloak your affiliate links. Some people have even set up businesses where they offer a link cloaking service.  
 
I recommend that you stay away from these as I have heard of several cases where the affiliates in question didn't get the credit for a lot of sales.  
 
I'm not going to point any fingers but I suspect some link theft is going on, or improper cloaking techniques are being utilized .Either way, I wouldn't trust a third party (other than of course the affiliate network e.g. Clickbank) with such an important part of your business. Also, I don't understand why people use these services at all. Because cloaking your links couldn't be simpler.  
 
All you need to do is use the "Pretty Link Lite" wordpress plugin to create a simple redirect or of course you can do it the "Old school" method which I've detailed below.. 
 
How to cloak your links step by step (Newest and Easiest Method)  
 
Firstly we install the wordpress plugin "Pretty Link Lite" by installing it into your plugins: 
 
The next step is to "Add New Link", we need to click as shown below: 
 
Next, we add in all our affiliate link, what we want to link cloaked to be named and also a title: 
 
Then all we do is hit "Create" button to save and complete our cloaked link: 
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And that's how simple and easy it is to cloak a link.  
Below I've also included the "old school" method on how to cloak your links.  
 
How to cloak your links step by step (Old School Method DON'T USE)  
 
This is the OLD METHOD. Use the method above. I only show this below to demonstrate how difficult it used to be. Here we go: Ok, so by now you should be at least relatively familiar with your FTP program (you know the thing we used to upload our plugins and themes to wordpress).  
 
And basically all we need to do to cloak our links is upload a tiny file (which I'll show you how to create) to our website. You'll need to repeat this process for each website you create, but in total it takes like 2 minutes to do. (Note that there's a video at the end of this section on how to do this whole link cloaking process too) 
 
Step 1: Create a new folder on your desktop and name it recommends. That will be the www.yourdomain.com/RECOMMENDS/product part.  
 
Now, you don't have to make `recommends', you could name it `go' for example. If I were creating a story website I might call this folder `go' instead. Recommends is better suited to a review page.  
 
Step 2: Open the folder and inside create a text document. Name this text document whatever you want the "product" part of the URL to be, but make sure it's all one word (No spaces in the name).  
 
Often the product name or a shortened version of it is what I'll use but you can experiment if you like. I just want to make this crystal clear (I'm not a techie myself, so I know how this can be tough)... Let's say the folder was called go and the text document inside was called googleshadow.  
The cloaked link would look like this: http://www.yourdomain.com/go/googleshadow.php  
 
Step 3: Change the file extension of the text document to php. So hit rename and on the end of the filename replace .txt with .php - You will need to enable file extensions if you can't see the .txt part.  
 
Step 4: This is where it gets kind of tricky (well I mean not really.. but anyway)...  
 
Open up your product.php in notepad and you'll see a blank document. You need to enter this code, and nothing else inside it:   
 
Just copy and paste that into the document and insert your affiliate link. Here's exactly what the document should look like: 
 
Ok, save that, now all we need to do is upload it to our web site server. 
 
Step 5: Log into your FTP program (the same one you used earlier) and on the left hand side browse to your desktop or wherever you created the recommends folder.  
 
Step 6: On the right hand side, double click on public_html. Then if that's your first website on that hosting account, simply click on recommends on the left hand side and hit upload. The recommends folder should now be on your web server. 
 
By the way, make sure to test your link by actually typing in www.yourdomain.com/recommends/productname.php to make sure it works! You should go straight to the merchants website when you enter that.  
 
Also, remember that that URL will be your affiliate link (because as users are redirected through that other page you'll get credit for the sale). So whenever you want to add an affiliate link to your site, add that link and NOT plain the affiliate link. No worries, if you're still not 100% sure how to do it... 
 
I think that some marketers put off cloaking there links because it seems hard work and not really worth the trouble. But it is worth your time...  
 
There's a reason that all the top affiliates do it. Because it does improve conversions.  
You will want to do it sooner or later, and as I've just demonstrated to you, it really is a simple process that only takes a couple of minutes at the most.</div>

How to Optimizing Affiliate Link and Programs for Better Revenue

Affiliate Links & Maximising Conversions In this article we're going to look at where to place your affiliate links to maximise ...

9/09/2015

How to Optimize Your Website and keep Google Happy

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Optimize Your Website</h3>
Now that we've talked about what keywords to use and how to use them (remember humans vs. search engines), I wanted to do a section specifically on how EXACTLY to best optimize your site for your main keyword.  
 
Up to this point, there are some steps we've already taken to optimize our site: 
 
<ul style="text-align: left;">
<li>A keyword rich domain name </li>
<li>A keyword rich blog name </li>
<li>A keyword rich blog description</li>
</ul>
 
Believe it or not, these things alone are often powerful enough to rank you way up on the first page. And we haven't even talked about link structure, keyword densities or post titles. These are all important elements to the `overall package' and in this article I'm going to show you step by step how to best optimize each section. 
 
 
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Link structure of Your Website</h3>
 
I don't know why, but the default setting for the wordpress link structure is just plain awful and very Google unfriendly. Let me explain. When you make a post, the default setting will set the URL of that post to something like www.mydomain.com/p2334. As you can imagine, that's bad for SEO as we want the keyword in the filename. So here's how to change it...  
 
Step 1: Log into your wordpress blog at www.mydomain.com/wp-admin 
 
Step 2: On the left hand side, scroll down to settings and click that. Then click on permalinks. 
 
Step 3: Select custom structure and enter: /%postname% in the field. 
 
Click save changes and you're done. This will improve your SEO score because you'll now have the post name in the URL instead of a random meaningless number. 
 
 
<h3 style="text-align: center;">
Keyword Densities</h3>
 
Keyword densities are the subject of near endless discussion by marketers from all walks of life. And there's no `right answer' as far as I'm concerned of what's the optimal density Some of my sites rank #1 with only one mention of the main keyword on the page, some rank #1 with 4 mentions.  
 
I'm pretty sure there's no real `secret density' which works across the board. What works best seems to vary from site to site, and keyword density isn't that important in today's SEO environment anyway.  
 
Basically, I wouldn't worry too much about keyword density of the main keyword. These are only three rules I have as far as keyword density is concerned.  
 
I've had great results with them and if you follow them too, you should be fine: 
 
<ol style="text-align: left;">
<li>Bold the main keyword once in every post. </li>
<li>Mention the keyword in the first couple of sentences. </li>
<li>Mention the keyword once, maybe twice more in the post.</li>
</ol>
 
So mention the main keyword two to three times in each post (depending on length) and you'll be fine. Mentioning it more often will have a negligible effect on your rankings and you even run the risk of being seen as a spammer, which will actually seriously harm your rankings.  
 
As mentioned previously though, try to include 2-5 LSI keywords per post (assuming your post is about 500 words) and also try to include related synonyms, keywords from the `additional keywords to consider' area if you're using my Google keyword tool method. 
 
 
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Post Titles</h3>
 
Referring back to our website structure, our main page will have 3 - 4 posts on it. Now, since you don't want to spam your main keyword, I will generally include the main keyword in the title of the first and final posts. I think that the first one's important because it's the first thing Google will see if it indexes the site too soon (before you've finished writing all your content about me etc) and the final post since it's the most important one.  
 
These are just guesses of mine and not based on any Science but they work very well for me. For the middle one or two posts use an LSI keyword or if not, just write about something that's related to the overall topic.  
 
I already talked about how to write posts in the <a href="http://t2tricks.blogspot.com/2015/09/how-to-sett-up-your-site-for-google.html">human vs. search engines</a> section but just as a reminder you want the keyword first, followed by something that will entice humans to read it when they see your site listed on Google.  
 
There are a few other things we still need to do, such as create tags and write descriptions, but I will cover that in the chapter six where I show you how to create the content for your site. First, we need to do one last thing... 
 
 
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Configuring Your Wordpress Plugins</h3>
 
Before we finally start writing our content we just need to quickly configure those two plugins that we uploaded earlier: Google XML sitemaps and All in one SEO pack respectively. 
 
Installing the plugins: 
First of all we need to install the plugins to our wordpress blog. All you need to do is: 
 
Log into your wordpress blog Click on the Appearance tab on the left hand side Then select plugins Scroll down to the section `inactive plugins' and click activate on each of them. Done! 
 
Now, we just need to make some changes to their default settings 
 
Configuring All in one SEO Click settings on the right hand side, then scroll down to All in One SEO. 
 
Make sure the All in one SEO pack, plugin status is `enabled'. This is extremely important otherwise your plugin even though activated will no work. 
 
Below is a screenshot of what you'll see on the All in one SEO pack's setting page. Just fill in each section exactly as I've indicated. Make sure your description contains the keyword while at the same time intrigues human visitors. I would use no more than 3 keywords because too many will be considered spam by Google.  
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On the next article of how to configure the rest of the settings. Make sure that you've got "use no index" for categories and archives checked to prevent duplicate content.  
 
A note on duplicate content:  
Duplicate content is basically bad and will harm your SEO rankings. So we want to avoid it as best we can by not having the exact same post on more than one page. By selecting no index, we're telling Google not to visit that page, therefore it won't matter what's on it and you won't suffer the SEO penalty.  
 
There are a couple of other steps we can take to reduce duplicate content, such as using the `more tag' in posts, so that only a summary of the post is displayed on the home page, rather than the entire post itself.  
 
But in my experience it's not worth doing Well, I can never be bothered to do it anyway. I'm pretty sure it's impact is negligible. Plus, think about the possible loss in conversions from visitors having to click more to read the whole post, skim readers might not see the button for example. 
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Deselect auto generate descriptions because we want to write each one individually. You can leave all of those boxes blank and just click update options and you've successfully configured this plugin. 
 
Google XML Sitemaps  
This plugin will submit your sitemap to Google, which makes it easier for Google to see the overall structure of your site and helps Google to index any pages it might have missed. Basically, it improves your SEO.  
 
In order to access the plugin click on XML sitemap in the settings tab, you don't really need to change anything here, just click on rebuild the sitemap when you've finished building your site and when you add any new posts/pages after that.</div>

How to Optimize Your Website and keep Google Happy

Optimize Your Website Now that we've talked about what keywords to use and how to use them (remember humans vs. search engines), I wa...

9/09/2015

How to Sett Up Your Site for Google Domination

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Before we begin this next section, I just want to clarify what stage you should be at by now.  
 
You should have: 
 
<ul style="text-align: left;">
<li>Decided on the keyword and product </li>
<li>Bought a domain </li>
<li>Uploaded the plugins and themes </li>
<li>Decided on your angle of attack and how you're going to presell your visitors</li>
</ul>
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Sounds simple when I put it like that right? Because it is. Even though we've covered a lot, you'll find that after your first few sites this will all become second nature. And that the process from starting your keyword research to actually writing your first blog post usually takes less than 90 minutes.  
 
Anyway, in this section we're going to talk about optimizing your website for Google and the overall structure of it. 
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Overall Website structure</h3>
This sub section serves as a guide to exactly what your website should look like, what pages it should have and what content should be on them.  
 
This is important because Google likes to see certain things on websites (privacy policy, contact, about me) and having them, as well as a properly optimized main page, will greatly improve your SEO rankings.  
 
On the next page is a diagram of what is the setup of the majority of my websites, although admittedly some are larger (maybe 5-6 posts instead of 3) and some are smaller (like 2 posts and no `useful article' page). However, after much testing this is the basic structure that has produced the best SEO results.  
 
You can decide what works best for you, but this is the structure that I recommend you start off with. It represents a good balance between providing enough good content for visitors, enough content for Google and time (with practice, it will only take 1-2 hours to create the entire site). 
 
 
There's the basic structure. You website will have 5 pages, 2 of which will take less than a minute to create (Contact and privacy policy). Don't worry about LSI keywords for the moment, we will talk about them in a minute.  
 
Some key things to point out about each page:  
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Home page: This is the meat of your site, the other pages just serve to support the content you have here. Notice that the first post you make (this post will rarely get read so don't put too much effort in) is at the bottom. I've done this to represent how as you make posts to a wordpress blog, the older ones get pushed down. So, don't write your main post (story or review) straight away. Only write it when you're sure that it will be the final post, since it's what you want your visitors to see first.  
 
About me: This page will just have a picture of you along with your story and make sure to include why you created the website. Curious visitors will want to know what your motivation behind it is.  
 
Helpful article: Later on we're going to be talking about creating youtube videos and how effective it can be both to bring traffic AND getting your site indexed faster. By the way, indexed means that Google has discovered your site and has added it to their database basically. 
 
So, on this page you can write a couple of hundred words talking about something related to the niche and then a link to your youtube video. If you decide not to create a youtube video, then you can still link to a related one. Why? Because it gives you something to base your article on, and Google does like to see some external links of some kind. And I suspect they even give sites linking to their own website (youtube) a better SEO score.  
 
Contact Us: Just a very quick page saying contact me here and provide an email address.  
 
Privacy policy: Half the time my policy's don't even make sense. Really just scrape anything together, it doesn't have to be over 100 words. 
 
So, that's what your site's overall structure will look like when it's completed (first diagram), as well the actual layout of your home page when a visitor lands on your site. (The picture above)  
But... Before we actually create the site and start writing posts, there are still a couple more things we need to do and also some more theory to be aware of. 
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Humans vs. the  search  engines: Striking a balance</h3>
Now, there are two goals for our website. The first is to write quality content for human visitors, to get them to read our stuff and ultimately buy whatever we're promoting. The second is to optimize for search engines, since without them we won't get any human visitors in the first place.  
 
What do I mean by optimizing for search engines? Making sure our pages are jam packed with our main keyword and related keywords (LSI keywords). While you don't want to spam the keyword, we do want it to represent a good chunk of our website, so that there can be no mistake when Google decides what our website is about.  
 
In fact, we want to make it seem as though our site is almost exclusively about that one keyword Which it is. Now, the balancing act comes in when you realise that you have to factor in readability for humans and cramming in a good amount of key phrases at the same time.  
 
One or two of our three main posts will need to have the keyword as the first part of their title. This can be tricky to implement if you're targeting a long tail keyword, since if it's long then it doesn't leave much room for anything else to entice the visitor with. Here's an example. Let's say your keyword is "best way to make money quickly".  
 
Now, it's hard to pair that up with another phrase that serves to entice the visitor to read the post. You couldn't have "my best way to make money quickly story" for example, since it just doesn't make sense.  
 
But if you forgot about the search engines for a minute (and therefore forgot about including the full keyword), you could have "How I made $10,000 quickly & how you can too". The human visitor would interpret that as what they were looking for and it would trigger their interest at the same time.  
 
But the search engines aren't THAT smart unfortunately, so we must include the full keyword. Not just part of it either, honestly, it needs to be the FULL keyword. So, here's what I do. If it's a story site you're building, I simply add How I did it to the end of the keyword or My story.  
 
"Best way to make money quickly" could become... "The best way to make money quickly How I did it", or 
 
"What's the best way to make money quickly - My story". Notice that they appeal to the search engines AND entice visitors at the same time.  
Post titles aren't the only place where this balance will have to be stricken either, you'll need to do it throughout your site.  
 
For a review site for example, in places where it would just be easier to say `the system' or `the product' you could slip in the product name, if it was your keyword. Sure, it's unnecessary a lot of the time but you need to please Google as well as your visitors. It's all about getting your keyword count up.  
 
But don't spam it, don't say it too often more on this in a minute. Basically, what I've been getting at in this section is this: You need to make your content read as well as it possible can to humans, but at the same time get your keywords (main keyword and LSI keywords) in there for the search engines. Just remember that when you're writing your posts and you'll be fine. 
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Keyword Variances and LSI</h3>
Waaay back when internet marketing was in its infancy (a LONG before I was a marketer), I'm told that ranking on search engines was as easy as spamming a single keyword throughout your site.  
 
Whatever your thoughts are on that (surely it wasn't really that easy was it?), one thing's for sure: it's certainly a not viable strategy today. Spamming (or strategically placing) a single keyword throughout your site will NOT get you a good position of Google. Because Google changed the way it ranked pages.  
 
My guess as to why they did it is that it was too easy to rank just stuffing the same keyword And therefore that the `user experience' of the searcher was suffering as a result, from crappy, unhelpful affiliate websites dominating the rankings. In today's ultra competitive SEO climate, Google also places a massive emphasis on synonyms (keywords that Google thinks are related to the keyword in question).  
 
Essentially, Google looks at all of the keywords on your site, pairs each keyword up with similar keywords to develop well, we'll call them `clusters of keywords'. Then uses the biggest cluster of keywords to help determine the topic or `main keyword' of your site. E.g. If you're site was about `get a six pack fast' you would want a lot of keywords that relate to getting a six pack fast. 
 
Obviously, these clusters aren't the ONLY factor in determining your sites topic, but getting this part right plays a big role in the overall effectiveness of your on page optimization.  
 
Now, that's probably the most unscientific explanation of what's really going on I've ever written (or seen for that matter), but essentially, it IS what happens. And more importantly, we don't need to understand the maths behind it, we don't need to know HOW Google does it, because at the end of the day, it won't make us any more money.  
 
Which never forget, is what internet marketing is all about: Making money. All we need to know is how we can use these keywords to our benefit.  
By exploiting their importance. These related or synonym keywords have a name by the way... named after the mathematic formula from which they stem from, they are known as Latent Semantic Indexing keywords. 
 
LSI keywords and how to use them to your benefit If you thought the smartest way to force Google to give you a high ranking was by stuffing the main keyword, you'd be wrong. The smartest (and most effective way) is by stuffing the LSI keywords! I use the term stuffing loosely by the way, this isn't black hat SEO (true spamming).  
 
But, what I mean is that the more LSI keywords you have `backing up' your main keyword, the more important and relevant your main keyword will appear to the search engines. 
 
Basically, if we use the unscientific principle mentioned earlier, you want loads of LSI keywords to create the biggest cluster, and you want the main keyword at its centre.  
 
How do we do that?  
Well, first of all we've got to find out what the LSI keywords are. Obviously, you can take a pretty good guess at what the LSI keywords are going to be (stuff related to your topic) and in all likelihood you'll probably include some LSI keywords in your content without even knowing it.  
 
So why then do so many SEO marketers go to all the trouble of looking for the most `highly weighted' LSI keywords? Because they want to find the MOST related keywords, the ones which will link closest to their main keyword and therefore give them the biggest ranking boost.  
 
In fact, If you do a search on yeah, you guessed it: Google (does your whole life ever seem to revolve around that site?) you'll find hundreds of crazy and inventive methods that SEO marketers have created to find them.  
 
And I've no idea why, because it couldn't be simpler to find what the most important LSI keywords are, all you have to do is go to the very company you're trying to impress and see what they think they are... And Google is more than happy to tell us, in order of importance, exactly what the LSI keywords are for ANY given root keyword.  
 
So, here's step by step how to find your key LSI keywords straight from the horse's mouth, so to speak...  
Step 1: Go to the Google keyword tool and type in your main keyword. 
Step 2: In the results you'll see your keyword plus a whole bunch of other related keywords. 
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These are your LSI keywords. These are the keywords that Google expects to find on a high quality site about dog training. 
 
(Please, don't be intimidated by the quality of my graphic design skills by the way...) 
 
So with the root or main keyword for our site as `dog training' you can see that they are some of the LSI keywords. However, I also recommend that you scroll down and use some from the `additional keywords to consider section': 
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As these are ones that Google would expect to find on a site related to dog training, without actually having the term `dog training' in them, so it doesn't look like you're spamming `dog training'.  
 
How many LSI keywords should I use?  
I tend to use quite a few because while Google will punish you for stuffing (spamming) a single keyword, they reward you for smart stuffing, as I like to call it (stuffing a variety LSI keywords). I recommend that you try to incorporate at least 10 of the LSI keywords into your main blog page and sprinkle them throughout the rest of your website as well. 
 
Keyword Variances Before we move on, I think that it's important to understand that every search conducted on Google is typed in by a unique person. And often, they will type in completely unique query's (they'll type something in that no one has searched for before and that no one will search for again probably). 
 
These obscure keywords are usually longer versions of a more popular keyword (your sites main keyword for example). And it's important that I explain just how important they will be to your site.  
Because while we are `sniping' a single keyword, anywhere from 30% all the way up to 90% of your traffic will come from these obscure keywords. Keywords that you never even optimized for in the first place.  
 
Now, this might be a little tricky to get your head around, but in my experience this has proved to be true. I think what explains it best is if I give you a real life example of one of my sites so you can see how many visitors the main keyword brought in and how many visitors the unique variations did.  
 
Note: By the way, I am showing you one of the real keywords I built a site around. So please, don't come in and steal my niche. I've got enough competition as it is! 
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As you can see, the keyword I targeted and built my whole site around ONLY brought me 17% of my visitors. In fact, there were 1,306 different phrases in February alone that led visitors to my website. And what's really shocking is that I'm not even number one for the main keyword.  
 
Why am I telling you all this? 
Firstly, because I think it's important to understand where your traffic will be coming from. And secondly, to give you a real example of just how important LSI keywords are to the success of your website.  
 
You see, it is the LSI keywords that are responsible for a lot of that `unplanned' traffic... You may have noticed that the search phrases other than my main keyword look a lot like LSI keywords. And a lot of them are - by incorporating more LSI keywords onto your website you're increasing the number of search phrases that your website will rank for.  
 
Basically, you may or may not rank for the LSI keyword itself, but you will rank for some weird variation of it. So, LSI keywords don't just serve to increase your rankings for your main keyword, they also increase the chances that you'll rank for these `unique' search terms (which will bring you a hell of a lot of visitors!). 
 
 
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Next Read: <a href="http://t2tricks.blogspot.com/2015/09/how-to-optimize-your-website-and-keep.html">How to Optimizing</a><a href="http://t2tricks.blogspot.com/2015/09/how-to-optimize-your-website-and-keep.html"> Your Site</a></div>
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