Seo and Social media
Google or any search engine algorithm use certain ranking factors or signals to rank website in their system. More the factors your site follow in ethical ways, more the chances that your site ranks in top positions in search results. Such Search ranking factors and signals are below. 1 to 6 points are considered in on page seo and 7,8,9 are considered in off page seo.
- Pages of website have quality, related and error free content?
- Meta tags provide related information about content?
- Title summarize the content or not?
- Does your site load quickly and entire part of web page is accessible to search engine?
- Does your site contain duplicate and copied content?
- Does your page contains too many ads?
- What is bounce rate and user engagement on different pages?
- How many outbound link you page have and how many sites link back to your site?
- Are many people talking and sharing about your website through social media?
Search Engines believe that social signals are very tough to spam and if it spam then it is very easy to find as behavior pattern matching is more predictable. Earlier Google or other search engines were not using social media as potential factor to rank webpages but with the evolution of facebook. google plus, twitter and linkedin, Social networking is considered 1 of the potential factor for ranking website.
Here are few tips which you can consider for getting strong social media signals for your website and blog
Google Plus
- Get as many +1 as you can. It is positively considered by google to rank site.
- To get more +1, you can join communities related to your blog and post your article there or share links of your web pages with your followers.
- Have Google+ share button so people can share the content with their followers if they wish to do so.
- Try to attract more comments of users.
- Be influential. Influential person have more followers and he follows less people.
- Create Google+ business page to increase your influence. (seo and google plus)
- Make sure that you share your links as public links and not private or custom.
- Try to get as many shares and likes on your shared link by posting it to related facebook groups.
- Create facebook page to grow your user base.
- Retweets and mentions of your links put great value. To get more mentions and retweets, mention as many people as you can while tweeting link.
- Same as google+, Try to have more followers than followings.
- Have habit of marking # in front of important words to make sure that your tweet will be included in twitter searches.
Apart from this, you can use Klout to measure and increase your online influence. Klout processes almost 15 billion pieces of data per day. Create tab gives you content to share and ideas for creating fresh content which I based upon your social profiles and interests of your friends and other things. Other social media tools which you can use in current scenario are Swayy, Tagboard and Mention.
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