1. CPC:
This means pay per click, almost similar function with CPC, that is, an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
3. CPA:
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. Cost per action takes into account the number of ad clicks you need before someone converts – in order words, improving your conversion rate will lower your CPA.
4. CPM:
This type of ads platform actually means cost per 1000 impression, that is, Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.
As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and we'll display whichever ad is expected to earn more revenue for you.
Now that you have gotten to know the ads platform, then am in the right place to state the top 5 ads network for you as a blogger (publisher).
1. Google adsense:
Actually, we know this ads network as a primary source of income to bloggers or publishers and also rated known as the highest paying ads network that runs in CPC platform, i call this network “the king of display”. This platform allows publishers to monetize standard display ads, mobile and video, and search results as well.
It’s free to sign up for AdSense and the program will accept the smallest of publishers provided they meet certain quality guidelines. AdSense also integrates smoothly into other Google products (such as DFP) and generally pays publishers monthly for revenue generated the previous month. Their payment threshold is $100 and their payment method is done either through Check, EFT, Rapida or Western Union.
2. Yahoo! / Bing Contextual Ad Network:
This ads network is commonly know as media.net. It’s a contextual ad network run by a partnership between Yahoo! and Bing, two of Google’s biggest competitors. Actually, they run a CPC platform and also pay as big as google adsense. Normally their major requirements are more of generated traffics from USA, Canada and UK from their publishers. Their payment threshold is $100 and their payment method is done either through paypal or wireless transfer.
3. INFOLINKS:
Infolinks is a provider of so called “smart ads,” with their most common solution involving the display of ads when users hover their mouse over linked content. Infolinks also offers “skinned” ads that fit in the empty space to the right and left of a site’s content, as well as text links that can be inserted within content. Infolinks has experienced a quick growth to become one of the top players in in-text advertising. Signup is quick and approval is granted to usually grant to even the smaller Web publishers and bloggers.
Infolinks offers a number of ways to deliver their ad units: inText double underlines valuable keywords, and when a user hovers over one of them, a relevant ad will appear; inFrame monetizes the unused screen margins on either side of a site’s design with contextual banner ads; inSearch only monetizes search traffic, without disturbing a site’s regular visitors; and inTag places a link unit within a webpage’s content with valuable contextual keywords. Their payment threshold is $50 and their payment method is done either through ACH Transfer, eCheck, Payoneer, Paypal or Western Union.
4. ADVERTISING.COM:
This is also a great ads network with a unit of AOL that runs in CPA, CPC, CPM, Revenue Share platform, it’s a very large network with nearly 2 billion impressions monetized daily. Ad.com offers opportunities for publishers to monetize display ads, video, mobile, and some custom implementations as well.
This network now offers Display University, an online educational resource for publishers and advertisers looking to learn more about display ads, the process of building a campaign, and executing on creative. Their payment threshold is $25 and their payment method is done either through check or paypal.
5. CHITIKA:
Chitika is another better ads network that runs in CPC platform and also has over 300,000 publishers which makes them one of the largest networks in the world based on that metric. Chitika is also open to just about anyone, and the process for getting approval and ad implementation is generally very fast. Chitika has been a popular alternative for advertisers unable to use or frustrated with AdSense, with great results in certain niches and less impressive earnings capabilities in others. Their payment threshold is $10 and their payment method is done either through paypal or check.
Over to you
When it comes to display advertising networks, publishers have a number of options from which to choose. If you came hoping to figure out which will most efficiently monetize your traffic, that is unfortunately an answer we can’t provide. Because each website is so unique and each network has its strengths and weaknesses, the winning combination will be different for every publisher.
Most likely, the highest earnings will be generated through some combination of the above networks; try experimenting with different combinations and implementations, and carefully track the impact of each on your bottom line. Using AdSense doesn’t preclude you from taking the best of what other ad networks have to offer and running those monetization techniques simultaneously.
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