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How to Automate Your Instagram Account without getting Banned

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If you have been running your business on Instagram then You may know Instagram bot or Instagram automation tools. It is the best way to gain following on Instagram and also lose your following. 
 
There is risk involved in automating your Instagram account. This is why this video is crucial in Instagram marketing if you plan to use automation tools. 
 
In below video, you will learn about the best Instagram tool for Automation and what is up and downside of automation. You will also learn the best practice on Instagram automation to help you stay safe and not get banned by Instagram. 
 
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How to Automate Your Instagram Account without getting Banned

If you have been running your business on Instagram then You may know Instagram bot or Instagram automation tools. It is the best way to gain following on Instagram and also lose your following. There is risk involved in automating your Instagram account. This is why this video is crucial in Instag…

Apr 14, 2019

How to Setup Instagram Retargeting Ads - Video Tutorial

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There is a better way to leverage Instagram marketing using Instagram Retargeting ads. Retargeting your website audience on Instagram can get you more sale and conversion. You can also save a lot of cost for Advertisement. 
 
This tutorial video will help you to setup Instagram Retargeting ads. You will learn step by step process and fundamental of Instagram retargeting. 
 
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Basically, there are three ways to run Instagram retargeting ads. 
1. Retarget your Instagram audience with an Instagram ad 
2. Retarget your Facebook audience with an Instagram ad 
3. Retarget your website/app audience with an Instagram ad 
 
I have used retargeting website audience an example in this video. Other two methods are similar which I have also tried to explain. 
 
Download <a href="http://araixuniversity.com/product/instagram-growth-strategies-guide/">Instagram Growth Strategies ebook for Free</a>.</div>

How to Setup Instagram Retargeting Ads - Video Tutorial

There is a better way to leverage Instagram marketing using Instagram Retargeting ads. Retargeting your website audience on Instagram can get you more sale and conversion. You can also save a lot of cost for Advertisement. This tutorial video will help you to setup Instagram Retargeting ads. You wi…

Apr 14, 2019

How to Get Maximum Reach on Instagram

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In simple to follow 11 steps Instagram marketing strategies. Get most out of your Instagram marketing using strategies you will learn in this video. Get higher organic reach and engagement rate on Your Instagram post.</div>
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Read: <a class="markup--anchor markup--p-anchor" data-href="http://araixuniversity.com/best-practices-for-sharing-content-on-instagram-for-maximum-reach/" href="http://araixuniversity.com/best-practices-for-sharing-content-on-instagram-for-maximum-reach/" rel="nofollow noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0.54); background-color: transparent; background-image: url("data:image/svg+xml; background-position: 0px calc(1em + 1px); background-repeat: repeat-x; background-size: 1px 1px; http: //www.w3.org/2000/svg\"><line x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\" stroke=\"currentColor\" /></svg>"); text-decoration-line: none;" target="_blank">Best Practice on Posting content on Instagram</a></div>
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In this video you will learn How to post content on Instagram to get Maximum Reach and higher engagement Rate in 11 steps: 
1. Convert your account to Instagram business account 
2.GEO tags your content 
3. Use only Interest based Hashtags 
4. Write a long caption for your post on Instagram 
5. Use Line break and Emoji in the caption of your Posts 
6. Tag other users in similar niche 
7. Use call to action in your caption 
8. Reply to your post’s comment 
9. Post Instagram stories 
10. Share Instagram post on other social media 
11. Post at the right time</div>
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How to Get Maximum Reach on Instagram

In simple to follow 11 steps Instagram marketing strategies. Get most out of your Instagram marketing using strategies you will learn in this video. Get higher organic reach and engagement rate on Your Instagram post. Read: "); text-decoration-line: none;" target="_blank">Best Practice on Posting c…

Apr 14, 2019

How to Create Instagram Content for Higher Engagement

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Designing great Instagram content is only possible if you keep certain things in mind when you create content. Things are Niche, Branding, Timing, and Planning. Learn how to Create Killer Instagram Content to maximum reach and get higher engagement rate.</div>
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Read the article: <a class="markup--anchor markup--p-anchor" data-href="http://araixuniversity.com/create-killer-instagram-content-and-build-your-brand/" href="http://araixuniversity.com/create-killer-instagram-content-and-build-your-brand/" rel="nofollow noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0.54); background-color: transparent; background-image: url("data:image/svg+xml; background-position: 0px calc(1em + 1px); background-repeat: repeat-x; background-size: 1px 1px; http: //www.w3.org/2000/svg\"><line x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\" stroke=\"currentColor\" /></svg>"); text-decoration-line: none;" target="_blank">How to create killer Instagram content</a></div>
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In this video, you will learn how to create killer Instagram content that gets the higher engagement rate in 5 simple steps.</div>
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Here is the step you will learn: 
1. Do research on your audience interest and timing 
2. Focus on your Niche 
3. Use Branding Strategies 
4. Create original content 
5. Plan Ahead</div>
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Download <a class="markup--anchor markup--p-anchor" data-href="http://araixuniversity.com/product/instagram-growth-strategies-guide/" href="http://araixuniversity.com/product/instagram-growth-strategies-guide/" rel="nofollow noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0.54); background-color: transparent; background-image: url("data:image/svg+xml; background-position: 0px calc(1em + 1px); background-repeat: repeat-x; background-size: 1px 1px; http: //www.w3.org/2000/svg\"><line x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\" stroke=\"currentColor\" /></svg>"); text-decoration-line: none;" target="_blank">Instagram Growth strategies</a> ebook for free.</div>
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How to Create Instagram Content for Higher Engagement

Designing great Instagram content is only possible if you keep certain things in mind when you create content. Things are Niche, Branding, Timing, and Planning. Learn how to Create Killer Instagram Content to maximum reach and get higher engagement rate. Read the article: "); text-decoration-line: …

Apr 14, 2019

Instagram Niche Marketing Research Strategies to Boost Your engagement rate

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Instagram niche marketing is very important just like any other internet marketing. Niche marketing on Instagram will help you to connect with the right audience and stay ahead in your competition. 
 
In this video, you will learn how to do Niche marketing research for Instagram. So You can apply niche marketing strategies on Instagram marketing to build a targeted following and grow faster. 
 
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ejmawNcyMVUsPC2AW8GQj_XqQOqhEWxQ5katmAQAUbJZgDmHUjupIMK_sMFtEtRNcnrGIiWpLMZP3-lGcrvSIPtYPrXZzBhnjtnb-jk0wVHvdmcxuPa4yg11kZJkSsnUjWwtdWC7t1k/s1600/instagram+marketing.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ejmawNcyMVUsPC2AW8GQj_XqQOqhEWxQ5katmAQAUbJZgDmHUjupIMK_sMFtEtRNcnrGIiWpLMZP3-lGcrvSIPtYPrXZzBhnjtnb-jk0wVHvdmcxuPa4yg11kZJkSsnUjWwtdWC7t1k/s400/instagram+marketing.jpeg" width="400" /></a></div>
 
 
This video has two part: 
1. Niche Marketing research where you will learn how to do niche marketing research in 4 step 
2. Branding on Instagram which will learn to use niche marketing strategies with your Instagram account to <a href="http://araixuniversity.com/find-your-instagram-niche-and-build-right-following/">build a targeted following</a> and grow faster. 
 
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Instagram Niche Marketing Research Strategies to Boost Your engagement rate

Instagram niche marketing is very important just like any other internet marketing. Niche marketing on Instagram will help you to connect with the right audience and stay ahead in your competition. In this video, you will learn how to do Niche marketing research for Instagram. So You can apply nich…

Apr 14, 2019

How to Generate Massive Traffic and Increase Leads | LeadsLeap

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How I Generate 1 Signup A Day For My Business</div>
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This report details how I use a new lead generation system called LeadsLeap to generate at least 1 signup a day for my business. At the end of this report, you will learn how you can use this report to help you achieve the same result for your business. 
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5kwuftUnW65gR51MwRmR0YVOTF6euBqPO3EQJDnu0djP2UzMomTrQKesMXdAg2kTeVlKSQ70tSfijI23Rnf2Ot-5J1ikLV17WWZf3r5B4SktGTBRqvYrpvhIig6MfPkviyCsmPXhogabb/s1600/website-traffic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5kwuftUnW65gR51MwRmR0YVOTF6euBqPO3EQJDnu0djP2UzMomTrQKesMXdAg2kTeVlKSQ70tSfijI23Rnf2Ot-5J1ikLV17WWZf3r5B4SktGTBRqvYrpvhIig6MfPkviyCsmPXhogabb/s320/website-traffic.jpg" width="320"></a></div>
 
 
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What Is <a href="http://www.leadsleap.com/?r=asifrazau" rel="nofollow" target="_blank">LeadsLeap</a> Actually?</div>
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I would say LeadsLeap is the answer to the problems in the existing lead generation industry. To help you to better understand what is LeadsLeap, let me quote a message from Kenneth Koh, the founder of LeadsLeap. "Most viral lead generation systems work by allowing members to send emails to other members in the system. However, almost in all situations, the members hate receiving such emails. Eventually, they either abandon the system or they redirect the email to another email account that they hardly read. There is a fundamental flaw in such traditional lead generation systems, i.e. they do not add values to their members, apart from the fact that everyone is trying to advertise to everyone. In such systems, the leads generated usually die as fast as they grow.  
 
 LeadsLeap works quite differently in the sense that you don't receive email from other members. You receive newsletters, free rewards, bonuses, tips and guides to teach you how to make more money. You probably have seen how I share my personal experience and other people's experiences with you. The whole idea is to add value to you and your leads. This means you and your leads are more likely to stay in the system for a long time, as long as I keep providing true values. And since your ad will appear in their emails, it is just a matter of time before they notice your ad and check out what you're doing. In other words, you have their life-time to capture their attention!" LeadsLeap allows you to build a network of leads 10 levels deep. This is quite common in most other lead generation systems. 
 
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How to Generate Massive Traffic and Increase Leads | LeadsLeap

How I Generate 1 Signup A Day For My Business This report details how I use a new lead generation system called LeadsLeap to generate at least 1 signup a day for my business. At the end of this report, you will learn how you can use this report to help you achieve the same result for your business.…

Dec 16, 2015

How to Play Guitar Chords: Lesson on G chord

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Lesson 1: Go ahead and strum a G chord and listen to the sound that it makes. A popular notion is that a chord is a bunch of notes played simultaneously to produce a certain pleasant kind of sound. This is not exactly true. When you strum a chord, you are playing the notes within that chord in a progression. </div>
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If you start from the top of the guitar (the bass strings), you are playing from low to high. If you are strumming from the bottom of the guitar up, you are playing from high to low. We’ve already established that different combinations of up and down create strum patters, which essentially make up songs when moved between different chords within a progression.</div>
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HELPFUL HINT -  
The strings on a guitar, played in open (without holding any notes down) form the notes E A D G B E. Memorize that sequence because it will make string reference much easier in the future. If I refer to the A string, I mean the second from the top. If I refer to the B string, I mean the second from the bottom. If I refer to the high-sounding E string, I mean the one on the bottom. 
 
Lesson 2: Strum your G chord again, but this time do it very slowly. Gaping the time between each string with 1-2 seconds. After you hit the bottom E string, go back up, separating the notes out with the same speed. 
 
You actually just played 12 notes. 6 going down and 6 going up, all within the G major chord. Let’s examine the notes that you’ve just played. 1st note: G (top E string, 3rd fret) 
 
<ol style="text-align: left;">
<li>note: B (A string, 2nd fret)</li>
<li>note: D (D string open)</li>
<li>note: G (G string open)</li>
<li>note: B (B string open)</li>
<li>note: G again (bottom E string, 3rd fret)</li>
</ol>
And then back up: 7th note: G again (bottom E string, 3rd fret) 
<ol style="text-align: left;">
<li>note: B (B string open)</li>
<li>note: G (G string open)</li>
<li>note: D (D string open)</li>
<li>note: B (A string, 2nd fret)</li>
<li>note: G (top E string, 3rd fret)</li>
</ol>
 
Tab Format: 
 
 
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E|-----------------3-------------B|--------------3-----3----------G|-----------0-----------0-------D|--------0-----------------0----A|-----2-----------------------2-E|--3----------------------------</div>
 
All of the notes you just played are within the G major scale (G A B C D E F# G A), and if they weren’t they wouldn’t sound good played together.  
The notes in the chord are either the 1st, 3rd and 5th notes (G, B and D) in the scale. All major chords are made up of the 1st 3rd and 5th notes in a scale. 
 
Lesson 3: Let’s go ahead and play those three notes G, B and D separately. If you are finger picking make sure to use your thumb to play the base note (G). 
 
What you are essentially doing by picking out these three notes in the chord is playing a piece of the G major scale. Practice picking these three strings (the three base strings on a guitar on a G chord), so that you can get a good feel for string to string movement.  
 
You will need to first develop string to string movement before being able to handle multiple string to string movement. 
 
Generally, when people pick up a guitar, they learn the chords first. They might experience some vertical movement (up and down the guitar strings), but mostly they learn a few rock songs that utilize alternate picking on the same string. Our studies will focus on vertical movement, and ignore horizontal movement (moving from left to right and vice versa on fretboards). 
 
Lesson 4: Try adding the low E string in a G chord (a G note) to the series of notes you are playing. Play the 4 notes up and down don’t stop until you can go up and down 5 times consecutively without making a mistake. 
 
These are the notes you just played: 
 
<ol style="text-align: left;">
<li>note: G (top E string, 3rd fret)</li>
<li>note: B (A string, 2nd fret)</li>
<li>note: D (D string open)</li>
<li>note: G again (bottom E string, 3rd fret)</li>
<li>note: D (D string open)</li>
<li>note: B (A string, 2nd fret)</li>
<li>note: G (top E string, 3rd fret)</li>
</ol>
 
Tab format:  
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E|-----------3--------3-B|----------------------G|----------------------D|--------0-----0-------A|-----2-----------2----E|--3-------------------</div>
 
Notice that you are beginning to form a melody. This concept of skipping strings in a chord to form a melody will come in handy later. But first, let’s nail the simple fingering or picking technique of moving up and down the strings vertically, taking one string at a time. 
 
 
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<a href="http://bit.ly/x2guitar" rel="nofollow" target="_blank">Read Next: Lesson 5 on Guitar Chord</a></div>
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How to Play Guitar Chords: Lesson on G chord

Lesson 1: Go ahead and strum a G chord and listen to the sound that it makes. A popular notion is that a chord is a bunch of notes played simultaneously to produce a certain pleasant kind of sound. This is not exactly true. When you strum a chord, you are playing the notes within that chord in a pr…

Sep 17, 2015

Learning How to Create Melodies by Picking out Notes in Guitar

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Learning how to create melodies by picking out notes in guitar chords is one of the easiest ways to create repetitive melodies to go along with natural chord progressions and scale movements. Modern guitarists tend to only be interested in mastering chord changes and strumming patterns, yet ignore other functions of chords. Guitar strum patterns typically consist of variations of up or down strumming, yet ‘up or down’ is not the only way the progression of notes within a chord can go. </div>
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You will find that, with repetition, you can pick out notes within chords (wherever they may be), and form a beautiful melody regardless of the relative position (up or down) of the notes within the chord. Although you are using chords, this is no longer called ‘strumming’. When playing the notes one after another, in order, your progressions will be considered arpeggios; when playing the notes within chords in a mixed order, your progressions will be considered broken chords. 
 
The advantages of using this technique are endless. For one, figuring out melodies to go along with acoustic songs is drastically simplified.  
You no longer need to look to, say, a G major scale if you want to create a melody for a G C D chord progression. Instead you can use the G major chord (whatever fret position it may be in) to develop your melody.  
 
Being able to use this technique is like having all the benefits of having learned all the major guitar scales, without doing a fraction of the work, which would mostly consist of boring guitar scale memorization. 
 
<a href="http://bit.ly/x2guitar" rel="nofollow" target="_blank">Now let’s get started!</a> 
 
But before we get into any actual guitar playing, I want to go over a very simple concept of mine called the RCC method. Whenever I get stuck trying to do something on the guitar, I turn to this method to help me diagnose and fix the problem. RCC stands for repetition, confidence and concentration. You can always ask yourself which one of these areas you may be falling short in. 
 
Repetition – Every guitar man’s secret  
 
The first thing you need to understand about this technique is that it requires a lot of patience. Moving up and down between different strings without looking (which is what we will learn to do), is a difficult thing to train your brain to do.  
 
Think of your brain as a physics processor. Your brain needs to be able to calculate the exact distance between each string, and it has to be able to skip over multiple strings to produce the kind of sounds you want. Luckily for you, your brain is a physics processor! However, the kind of science you are learning cannot be learned by classical methods (such as deep studying and memorization); the kind of science you are learning must be learned by trial and error and constant repetitive practice, over and over and over again.  
 
This is how your brain produces the sounds that you want, by working from past scenarios. If no past scenarios exist, you are bound to make errors. 
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Confidence – your closest ally  
 
In the world of music, your attitude is transparent through your interpretation of a piece. This simply means that you cannot expect a good rendition if your heart is not in it.  
 
Even experts, who never make blatant mistakes, exhibit a lack of creativity and spirit when they don’t apply this concept. Confidence is key. In music you can move mountains if you truly believe you can do. Having little confidence in yourself will affect your ability to play music -- so be weary of this! Many musicians look to the great works of others for inspiration before tackling a piece.  
Look up some of your favorite songs on YouTube if you are having difficulty with a lesson. This will give you both motivation and inspiration to keep on going. 
 
Concentration -- one thing you can control  
 
Before every lesson, make sure you put yourself in a quiet room with absolutely zero distractions. Lock the door and close the blinds, make sure there are no other sounds entering the room like the sound of a television, running faucet or the kitchen radio. These are factors you can control, and your practice sessions will be much more time efficient if you don’t constantly stop as a result of an outside distraction. 
 
OK, now that we have set some grounds, let’s discuss some things that we already know. If you don’t already know them, then prepare to be enlightened! 
 
Chords are compilations of notes within the same scale that are played simultaneously. What are scales you ask? Think of them simply as notes that go together or sound good together. When you play a series of notes in a song, you are really playing a variation of a particular scale.  
But you don’t know scales, do you? You only know chords, and you want to play melodies from them? You’re in the right place! Let’s start out by examining the G major chord: 
 
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This diagram tells us that the second finger (the middle finger) goes on the top E string, 3rd fret; the 1st finger (the index finger) goes on the A string, second fret; the third finger (ring finger) goes on the B string, third fret and the 4th finger (pinky) goes on the bottom E string, third fret. 
 
An important thing to understand about guitars is that each fret signifies a change in what’s called a ‘half step’. A half step is just that, a half step between two keys.  
 
To get from A to B, you first need to get to A#. That distance is called a half step. Each fret represents one of those. So if you are starting from the A string (second string from the top), you are playing an E when you hit the chord.  
 
When you place your finger over the first fret, you are holding down on an A#, and the sound that the string makes is an A# (providing your instrument is properly tuned of course). To get from one key to another (A to B or E to F), you need to move a whole step, or, two half steps. Now a couple things to note regarding this: 
 
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<li>Flats (‘b’s in musical notation) represent steps in between keys as well. But while sharps represent a half step up from a key, flats represent a half step down in a key. So an A# is the same thing as a Bb, because an A# is one half step above A, but is also one half step below B.</li>
<li>There is no half step between E and F; B and C.</li>
</ul>
 
Every guitarist should understand these concepts regardless of whether or not they are necessary to play a cool song. 
 
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<a href="http://bit.ly/x2guitar" rel="nofollow" target="_blank">Read Next: Proven Guitar Method</a> in EXERCISE 1</div>
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Learning How to Create Melodies by Picking out Notes in Guitar

Learning how to create melodies by picking out notes in guitar chords is one of the easiest ways to create repetitive melodies to go along with natural chord progressions and scale movements. Modern guitarists tend to only be interested in mastering chord changes and strumming patterns, yet ignore …

Sep 17, 2015

How to Develop an Entrepreneur's Mindset

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The Entrepreneur's Mindset</h3>
There is a significant different between people who start their own companies and truly successful entrepreneurs. Many people start their own businesses but few people actually achieve the kind of success they dreamed of at the start. What is the difference between people who start up their own business and successful entrepreneurs? The answer is the entrepreneur's mindset. 
 
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How to Develop an Entrepreneur's Mindset

The Entrepreneur's Mindset There is a significant different between people who start their own companies and truly successful entrepreneurs. Many people start their own businesses but few people actually achieve the kind of success they dreamed of at the start. What is the difference between people…

Sep 10, 2015

How to Market Your Business Effectively

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<h3 style="text-align: center;">
Marketing Your Business</h3>
As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing.  
 
This will be how you sell your business to its customers and therefore will represent how you will create profits for your business. There is a lot to understand about marketing and plenty of ways to make mistakes. All successful entrepreneurs have mastered the art of marketing themselves and their company.  
 
Creating a Marketing Plan Companies that are successful in marketing themselves start the process by creating a detailed marketing plan. The size and scope of your business's marketing plan will be determined by several factors, including the size of your company and how many potential customers you will attempt to reach. It is a good idea to create your marketing plan and then refer back to it on a monthly basis to ensure that you are still on track. A lot of things can change for a business as the year progresses. 
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How to Market Your Business Effectively

Marketing Your Business As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing. This will be how you sell your business to its customers and ther…

Sep 10, 2015

How to Improve Your Business Communication Skills

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<h3 style="text-align: center;">
Communication Skills</h3>
As you already know, communication is vital to both the growth of your business and the ability for your company to sustain its growth. Communication is also important for developing trust with your business associates and with your employees.  
 
Good communication skills can help you to motivate employees, drive change, repair conflicts and become a better leader. Listening skills are extremely important for accomplishing these tasks, but there are other communication skills that all entrepreneurs need to have. 
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How to Improve Your Business Communication Skills

Communication Skills As you already know, communication is vital to both the growth of your business and the ability for your company to sustain its growth. Communication is also important for developing trust with your business associates and with your employees. Good communication skills can hel…

Sep 10, 2015

How to Grow Your Business Fast

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<h3 style="text-align: center;">
Growing Your Business</h3>
If your business isn't growing then it is failing. If you aren't moving forward then you are moving backwards. Once you have the right people in place and have developed a good customer base your company should focus on continual growth.  
 
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How to Grow Your Business Fast

Growing Your Business If your business isn't growing then it is failing. If you aren't moving forward then you are moving backwards. Once you have the right people in place and have developed a good customer base your company should focus on continual growth. …

Sep 10, 2015

How to Stay Motivated in Your Own Business

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<h3 style="text-align: center;">
Staying Motivated</h3>
A positive attitude and a lot of passion are absolutely necessary to running a successful business over the long term. Your passion and dream will be your motivation during this process. However, the daily ups and downs of running a business, along with the occasional misstep, will often diminish your motivation.  
 
This can have severe consequences. Without proper and long lasting motivation the odds of your business surviving for years to come will be reduced. The good news is that there are plenty of things you can do to help maintain your own motivation and to help motivate your staff. 
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How to Stay Motivated in Your Own Business

Staying Motivated A positive attitude and a lot of passion are absolutely necessary to running a successful business over the long term. Your passion and dream will be your motivation during this process. However, the daily ups and downs of running a business, along with the occasional misstep, wil…

Sep 10, 2015

Leading and Managing Others - Human Resources in Business

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<h3 style="text-align: center;">
Managing Others</h3>
How well you are able to manage other people will determine whether or not your business is successful. This includes finding the right place for yourself in the company's actions and for hiring employees.  
 
Choosing employees who are capable, competent, compatible, committed and who fit into your company's culture will ensure that the day to day aspects of your company are taken care of. Preparing yourself for the challenges of becoming a boss will help make sure that you are able to lead the company to success. But truly successful leaders don't rely purely on their own skills and characteristics. Instead they surround themselves with experts. 
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Leading and Managing Others - Human Resources in Business

Managing Others How well you are able to manage other people will determine whether or not your business is successful. This includes finding the right place for yourself in the company's actions and for hiring employees. Choosing employees who are capable, competent, compatible, committed and who…

Sep 10, 2015

Simple Ways to Start Your Dream Business Today

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Starting Your Dream Business</h3>
Once you have determined that you have the necessary traits, skills and passion to become an entrepreneur, the next step will be to start up your dream business. 
 
 
<div style="text-align: center;">
Getting Started</div>
 
Getting started with your dream business may be the easiest part of the process or it may be the hardest. It really depends on your specific situation. Some would-be entrepreneurs are raring to get started, while others are bogged down with doubts and procrastination. 
 
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Simple Ways to Start Your Dream Business Today

Starting Your Dream Business Once you have determined that you have the necessary traits, skills and passion to become an entrepreneur, the next step will be to start up your dream business. Getting Started Getting started with your dream business may be the easiest part of the process or it may be…

Sep 10, 2015

The Importance of Passion in Business

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The Importance of Passion</h3>
Passion represents one of the most important aspects of becoming a successful entrepreneur. Without passion your business will turn out to be just another job. 
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Always choose something you are passionate about! 
 
Without passion, and a lot of it, your business dreams will become lost in the day to day grind of running a business. Take a look at the top ten most successful entrepreneurs and you will see that their passion is the number one driving force behind their success.  
There is no way to escape this factyou simply must be passionate in order to achieve your goals! 
 
<h3 style="text-align: center;">
Starting with a Dream</h3>
The best way to start a business is to take what you are passionate about and find a way to turn that into a business. You need to start with a dream. If you don't have passion for your work then you won't have the motivation and energy to keep pushing through obstacles, you won't be willing to take the necessary risks required to succeed and you won't be able to sell your dream to others. 
 
Start with your dreams and grow your business from there. 
 
The unfortunate reality is that once a business reaches the beginning of its third year its chances of surviving drops dramatically. Only about 44% of businesses live to see their fourth year.  
 
Without the passion you derive from living your dream you won't have what it takes to survive year after year. This means that you should start your business from the ground up using your dream as a foundation. 
 
Whatever your dream in life may be, you need to find a way to turn that dream into a business. If the foundation of your business is based on something that you are truly passionate about, then it will be much easier to grow that dream into a hugely successful business.</div>

The Importance of Passion in Business

The Importance of Passion Passion represents one of the most important aspects of becoming a successful entrepreneur. Without passion your business will turn out to be just another job. Always choose something you are passionate about! Without passion, and a lot of it, your business dreams will bec…

Sep 10, 2015

How to Become an Entrepreneur?

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<h3 style="text-align: center;">
Why Become an Entrepreneur?</h3>
A recent survey found that more than 70% of people want to be some sort of entrepreneur. Becoming an entrepreneur is a sought after job for many reasons, including pride, purpose and possibly money. Starting and running your own business on a day to day basis is no easy task, but it is one that is truly worth the effort. 
 
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So why should you consider becoming an entrepreneur?</h3>
There are many reasons why you should consider taking that giant step and creating your own business. Here are just a few of them: 
 
1. Autonomy- Running your own business allows you to be in charge of your own destiny. It also helps you to avoid getting stuck in the "daily grind" or the "rat race". For many people running their own business lets them have a career that is self-sustaining.  
 
2. Opportunity- Being an entrepreneur opens up a whole new world of opportunity for you. You will have the opportunity to do anything that you want in life. This means you can choose to spend your life changing the world for the better, or you can live the type of life you want. Few other career choices can offer this kind of opportunity. 
 
3. Impact- Many people who work for other companies truly want to work hard and help that company to succeed, but few are actually able to have such an impact. When you run your own business everything you do will directly impact the company, which can be very rewarding.  
 
4. Freedom- This is the answer most people will give if you ask them why they want to become an entrepreneur. For many people the idea of doing what they want and how they want to do is the most compelling reason to take the risk and run their own business. It is true- having freedom in life and career does make a huge difference!  
 
5. Responsibility- When you run your own business you have the ability to be responsible to society and operate your business the way that you feel it should be run. This is especially true if you have the desire to help others or the world in general. If you work for someone else you may not be able to improve the world the way you want to, but if you are the boss you can.  
 
6. Being your Own Boss- this is another common answer for why many people want to become entrepreneurs. If you are your own boss you can do things your way. You can make your own decisions, take your own risks and decide your own fate.  
 
7. Time and Family- Depending on your specific goals in life, becoming an entrepreneur could give you the freedom of time and allow you to spend more of it with your family. 8. Creating a Legacy- if the idea of forging a lasting legacy is important to you then few other careers give you the opportunity to do so like operating your own business. 
 
9. Accomplishment- If you have specific goals that you would like to accomplish in your life running your own business could help you to do so. 10. Control- for a lot of business owners the sense of security that comes with the ability to control your own work is a major reason to become an entrepreneur. 
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What does it take to become an entrepreneur?</div>
</h3>
There are plenty of benefits of being an entrepreneur, but it is certainly no easy task to start your own business. Successful entrepreneurs, that is to say those who are able to accomplish their goals, earn a successful living through their business and enjoy the many benefits of entrepreneurship, all have specific traits.  
 
If you are considering taking the leap and following your entrepreneurship dreams then you will want to understand what these traits are so that you can instill the same traits in yourself. This will help ensure that you are able to achieve your dreams. 
 
Successful Entrepreneurs: ·  
 
<ul style="text-align: left;">
<li>Have passion and a lot of it </li>
<li>Are tenacious</li>
<li>Able to manage their fear of the unknown ·</li>
<li>Have a grand vision</li>
<li>Believe in themselves</li>
<li>Are extremely flexible</li>
<li>Are able to defy conventional wisdom</li>
<li>Are willing to take risks in life </li>
</ul>
 
If you have these traits, or if you can teach yourself how to develop these traits within yourself, then your likelihood of becoming a successful entrepreneur will increase. In addition to these personality traits, all successful entrepreneurs possess a certain amount of skills. 
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Some Skills That Will Help You to Become a Successful Entrepreneur Include</div>
</h3>
Focus- Running your own business requires dealing with any number of factors on any given day. Successful business owners are able to pinpoint their focus onto accomplishing specific tasks and goals at specific times. ·  
 
Resilience- It is a skill to be able to weather the various ups and downs of business without allowing them to destroy your focus. Truly successful entrepreneurs are able to continue traveling down the path of success even when the future looks bleak. ·  
 
Management Skills- A successful company requires the right people and successful business owners need to know how to properly manage these people. ·  
 
Long Term Vision- While it is easy to focus on what the company needs to do in the next several days or weeks to be successful, truly exceptional entrepreneurs (the ones who see real success in their business ventures) are able to plan years ahead of time. 
 
Salesmanship- Regardless of what type of company you are running, you need to be able to sell your vision to others in order to become successful. Entrepreneurs need to have great salesmanship skills whether they want to or not. ·  
 
Self-reliance- This is one of the most important skills any entrepreneur can possess. It is vital for a business owner to trust that they can depend on themselves. 
 
Self-reflection- The ability to pause, reflect and learn is a very valuable skill for the business owner. Entrepreneurs must be able to learn from their mistakes and reflect upon what they have learned in life. 
 
Learning- The skill of earning knowledge is one that every successful business owner has. It is also a skill that they never stop developing. 
 
To be successful in your entrepreneurial dreams you have to be able to learn from others. The best way to learn the skills of a successful business owner is to study the skills of successful entrepreneurs and then to grow those skills in yourself.</div>

How to Become an Entrepreneur?

Why Become an Entrepreneur? A recent survey found that more than 70% of people want to be some sort of entrepreneur. Becoming an entrepreneur is a sought after job for many reasons, including pride, purpose and possibly money. Starting and running your own business on a day to day basis is no easy …

Sep 10, 2015

A Cheat Sheet for Building High Ranking Authority Website Easly

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In this article we're going to talk about the things you need to do outside of your website to aid your rankings on Google and get you indexed faster. If I'm completely honest with you, this chapter isn't an essential one.  
But it does help to speed up the whole process (gets you on Google faster) and will give your rankings on Google a slight boost from the backlinks we're going to gain. The backlinks will help to give our site more `authority' in the eyes of the search engines.  
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</div>

A Cheat Sheet for Building High Ranking Authority Website Easly

In this article we're going to talk about the things you need to do outside of your website to aid your rankings on Google and get you indexed faster. If I'm completely honest with you, this chapter isn't an essential one. But it does help to speed up the whole process (gets you on Google faster) …

Sep 10, 2015

How to Optimizing Affiliate Link and Programs for Better Revenue

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<h3 style="text-align: center;">
Affiliate Links & Maximising Conversions</h3>
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In this article we're going to look at where to place your affiliate links to maximise conversions and also how to cloak those affiliate links.</div>
 
Getting visitors to actually click on your affiliate links is, bar none, the most important task that your site needs to accomplish. Sure, getting traffic is important and preselling is important, but at the end of the day, if the visitor does not click that link you're not going to get paid it's as simple as that.  
 
Therefore, it surprises me that so many internet marketing courses leave this crucial part of your site design out. Where you place your affiliate links, what calls to action you use (if any) and what format they're in (text or image) will play an absolutely massive part in determining the profitability of your site. Seriously, I'm not kidding Your actual links could literally double or halve your profits. As I discovered a few months back...  
 
I didn't really pay much attention to link placement or link anchor text until a couple of months ago, when I changed the link set up on one of sites and monthly commissions went up from around $300 I think, to $600.  
 
This particular website had very few affiliate links on it. I thought I'd focus the first part of the page entirely on my content and have no distractions or opportunities for the visitors to exit my page through any kind of link. I did this because it was my theory that by the time the visitor found the link, they'd already been presold and would be much more likely to convert...  
 
But I wasn't getting a very high hop through rate (the percentage of people who visit your page and then click your affiliate links) So, What I changed was adding 2 highly visible links above the fold (one on the sidebar and one in the main post).  
 
Now, as predicted, the conversion rate for these links (the percentage of people who clicked them and bought the product) was significantly lower than for those who clicked the one lower down (I think the sidebar link had like a 3% conversion rate).  
 
However, these links were getting clicked three times more often and I was obviously getting sales from visitors who wouldn't have click my links at all otherwise, because my profits rose sharply.  
 
Literally, overnight with no change in traffic my commissions increased by 100%. Anyway, I started to pay more attention to the placements of affiliate links and also their text. Few of my sites saw such a substantial increase in conversions (most 2040% after rigorous testing and some even performed worse) but I'm a bit stat crazy and the idea of leaving money on the table (same traffic but less sales) drove me to keep testing in an attempt to find out what links worked best.  
 
What this means for you is I've tested many different combinations on a variety of websites and what follows is what has worked best and led to the highest conversions. 
 
Where to put your links  
 
This will be a no fluff section where I'm just going to tell you what spots have worked best for me and gotten the most response. This is a short section because there isn't really much to say on it...  
 
Just follow my instructions and put links in these places if you want to make the most money.  
 
First link: At the top of your review/story. If it's a review say something like: Note:  
 
This a review, click here if you want to visit the product name website. If it's a story I might tell a story in the link itself. Click here to see how I finally got a six pack or something.  
 
Second link: Half way through the review/story, I got the best conversion results by giving that link right after mentioning a huge benefit of the product in bold. So even skimmers will read that benefit when they click the link So they'll be SLIGHTLY pre sold.  
 
Final link: At the end of the review/story. Make it big and easily visible. This will be where you'll see conversion rates of 10%+ (providing your content was good). However, depending on the length of your main post, this won't get clicked even half as often as the top links.  
 
Side bar links: Not only will you have links in the main post but also some in the sidebar. I must admit that I'm still testing these today, but the best results I've had so far, is by placing a big text link (maybe a banner if it's good) directly under the Who am I section you'll create. So, it will usually still be visible above the fold. This will mean there's two links above the fold and in plain view to every visitor who visits your page. 
 
The rest of your site: 
Sprinkle them throughout your other posts and pages, but sparingly. Too many affiliate links will harm your SEO rankings. Often the link you have in the sidebar alone will be enough for your other pages (since you'll have the same sidebar on every page). 
 
Anchor text & calls to action  
If you didn't already know, anchor text is the `text' of a link.  
 
So, instead of putting http://www.productname.com, marketers put `click here to see the product'. Where `click here to see the product' points to that URL.  
This makes it more attractive and helpful to human visitors and anchor text also plays a big role in off page SEO, where the anchor text of links pointing to your site is used to determine what your page is about.  
 
Now, I've actually found that the anchor text of a link WILL affect your conversion rate, considerably in fact. Particularly, for the links at the top of the page, where the anchor text might be the only thing a visitor reads before they click the link.  
 
If it's a story presell I'm using for example,  
I'll put a benefit of the product (usually something like `click here to see how I finally solved the problem') right there in the anchor text. That way skim readers will get a quick `testimonial' from a seemingly unbiased third party and are more likely to believe the hype on the merchants sales page Even if they didn't read another word on your website.  
 
Now, before we talk about specific sentences which have converted very well for me, I just want to explain how important calls to action are. And to do that, here's two examples of similar links: See the book that helped me to finally got rid of my panic attacks Or Click here to see the book that helped me to finally get rid of my panic attacks.  
 
The difference is obviously the `click here' part. But those two simple words will make a big difference to number of times that link will get. Another key to success online is providing a user experience where the visitor doesn't have to think.  
 
By saying CLICK HERE, you're literally giving a simple order to follow. And we as humans, whether consciously or not, will usually follow that order. So, whatever anchor text you decide on, make sure you include the tried and tested, clear as day... click here. 
 
Now as for specific sentences which work well, there is no `right answer' of a single sentence that converts best and it will vary from site to site. But below are what's worked best for me: I'll cover review websites first (scroll down if you're doing a story).  
 
For the first link the most effective one has been:  
 
Notice that the statement made before the link was a very powerful one, yet not sales-ish in any way at the same time. I just present the facts about the product in an appealing way. Even though I already mentioned it earlier, I'll say it again: Do not sell the product in your reviews Just give them the good facts (and a couple of bad ones for good measure).  
 
The link itself is very simple, I don't say click here to buy it (never, EVER, say that) or even click here to read more. I'm just telling the visitor that by clicking that link they're going to visit the products site, just a simple visit How can they say no to that? (I'm not sending them there to read or buy the product).  
 
This principle of appealing to a users emotions can be seen throughout internet marketing. Why do you think so many sales letters start with `Discover'? Because discover doesn't qualify the visitor in any way. Where users might be put off by `read', when was the last time you didn't want to simply `discover' something? a discovery implies a result from no work. Anyway (went off track a bit there), the final link should use the same sort of anchor text as the middle link and come straight after the positive conclusion of your review.  
 
Click here to visit xxxx's site  
Click here to visit the xxxx official site  
Click here to read more about xxxx on their website  
 
These are the three anchor texts that have produced the highest conversions by far for me. 
Now, let's look at stories. For the first link you want to give the main benefit of the product in a story form. So, Click here to see the program that finally cured my acne.  
 
As for the middle and final links:  
If you're doing a story where you basically say something along the lines of: this didn't work, this really didn't work but finally this product did. Then don't put the middle link until you've told them a bit about the product that DID work (the affiliate product). I've tried putting a link after I've written a whole paragraph about how something didn't work, with the link saying something like: Click here to see what did work for me.  
 
But for some reason, the conversion rates were generally horrible. I think conversions are low from that kind of link because it ruins the credibility of your story. You look kind of like a salesman by blatantly saying "don't try that, try THIS instead!". So, don't put the middle link until you've explained a bit about what the product that helped you was. And then use a completely unbiased link that you might find on a forum or something.  
 
Here's some of my best converting examples that I've used:  
Click here if you want to see the product.  
Click here to see the product I'm talking about.  
Click here if you want to read more on xxxx's website.  
 
Obviously, put the final link at the end of the story and use the same style of text. 
 
 
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The importance of cloaking & how to do it</h3>
Cloaking your affiliate link is the practice of hiding your ugly affiliate URL link from your visitors. So instead of seeing affiliate.vender.hop.clickbank.net they'll see www.yourdomain.com/recommends/t2tricks or whatever product your promoting. Which is, I think we can both agree, a much more attractive URL.  
 
Link cloaking is important not only because it will improve the amount of times your links get clicked (many internet users are sceptical of weird links with loads of numbers) but also, it helps prevent affiliate link theft. This is when a user sees your blatant affiliate link and thinks "hmm, I think I'll just sign up as an affiliate and save myself 50% of the sale".  
 
Link theft is particularly rife in the make money/affiliate marketing niche. Of course, savvy marketers will also know it's an affiliate link when they see yourdomain.com/something instead of linking directly to their website. But it isn't AS obvious and in my experience it has increased conversions.  
 
I could discuss the ins and outs of link cloaking and whether it's worth the effort or not, but you can find many hot discussions about it for free on Google if you're that interested.  
 
Link cloaking has worked wonders in my experience and has led to solid increase in conversions. And therefore it warrants the extra few minutes needed to actually cloak your links. So therefore I strongly recommend that you do it.  
 
I'm also convinced that link cloaking does improve your SEO rank but there's no scientific evidence to support that (just another one of my crazy theories I guess!) 
 
The easiest way to cloak your links 
 
There's a whole bunch of different ways to cloak your affiliate links. Some people have even set up businesses where they offer a link cloaking service.  
 
I recommend that you stay away from these as I have heard of several cases where the affiliates in question didn't get the credit for a lot of sales.  
 
I'm not going to point any fingers but I suspect some link theft is going on, or improper cloaking techniques are being utilized .Either way, I wouldn't trust a third party (other than of course the affiliate network e.g. Clickbank) with such an important part of your business. Also, I don't understand why people use these services at all. Because cloaking your links couldn't be simpler.  
 
All you need to do is use the "Pretty Link Lite" wordpress plugin to create a simple redirect or of course you can do it the "Old school" method which I've detailed below.. 
 
How to cloak your links step by step (Newest and Easiest Method)  
 
Firstly we install the wordpress plugin "Pretty Link Lite" by installing it into your plugins: 
 
The next step is to "Add New Link", we need to click as shown below: 
 
Next, we add in all our affiliate link, what we want to link cloaked to be named and also a title: 
 
Then all we do is hit "Create" button to save and complete our cloaked link: 
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And that's how simple and easy it is to cloak a link.  
Below I've also included the "old school" method on how to cloak your links.  
 
How to cloak your links step by step (Old School Method DON'T USE)  
 
This is the OLD METHOD. Use the method above. I only show this below to demonstrate how difficult it used to be. Here we go: Ok, so by now you should be at least relatively familiar with your FTP program (you know the thing we used to upload our plugins and themes to wordpress).  
 
And basically all we need to do to cloak our links is upload a tiny file (which I'll show you how to create) to our website. You'll need to repeat this process for each website you create, but in total it takes like 2 minutes to do. (Note that there's a video at the end of this section on how to do this whole link cloaking process too) 
 
Step 1: Create a new folder on your desktop and name it recommends. That will be the www.yourdomain.com/RECOMMENDS/product part.  
 
Now, you don't have to make `recommends', you could name it `go' for example. If I were creating a story website I might call this folder `go' instead. Recommends is better suited to a review page.  
 
Step 2: Open the folder and inside create a text document. Name this text document whatever you want the "product" part of the URL to be, but make sure it's all one word (No spaces in the name).  
 
Often the product name or a shortened version of it is what I'll use but you can experiment if you like. I just want to make this crystal clear (I'm not a techie myself, so I know how this can be tough)... Let's say the folder was called go and the text document inside was called googleshadow.  
The cloaked link would look like this: http://www.yourdomain.com/go/googleshadow.php  
 
Step 3: Change the file extension of the text document to php. So hit rename and on the end of the filename replace .txt with .php - You will need to enable file extensions if you can't see the .txt part.  
 
Step 4: This is where it gets kind of tricky (well I mean not really.. but anyway)...  
 
Open up your product.php in notepad and you'll see a blank document. You need to enter this code, and nothing else inside it:   
 
Just copy and paste that into the document and insert your affiliate link. Here's exactly what the document should look like: 
 
Ok, save that, now all we need to do is upload it to our web site server. 
 
Step 5: Log into your FTP program (the same one you used earlier) and on the left hand side browse to your desktop or wherever you created the recommends folder.  
 
Step 6: On the right hand side, double click on public_html. Then if that's your first website on that hosting account, simply click on recommends on the left hand side and hit upload. The recommends folder should now be on your web server. 
 
By the way, make sure to test your link by actually typing in www.yourdomain.com/recommends/productname.php to make sure it works! You should go straight to the merchants website when you enter that.  
 
Also, remember that that URL will be your affiliate link (because as users are redirected through that other page you'll get credit for the sale). So whenever you want to add an affiliate link to your site, add that link and NOT plain the affiliate link. No worries, if you're still not 100% sure how to do it... 
 
I think that some marketers put off cloaking there links because it seems hard work and not really worth the trouble. But it is worth your time...  
 
There's a reason that all the top affiliates do it. Because it does improve conversions.  
You will want to do it sooner or later, and as I've just demonstrated to you, it really is a simple process that only takes a couple of minutes at the most.</div>

How to Optimizing Affiliate Link and Programs for Better Revenue

Affiliate Links & Maximising Conversions In this article we're going to look at where to place your affiliate links to maximise conversions and also how to cloak those affiliate links. Getting visitors to actually click on your affiliate links is, bar none, the most important task that your site ne…

Sep 09, 2015

How to Optimize Your Website and keep Google Happy

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Optimize Your Website</h3>
Now that we've talked about what keywords to use and how to use them (remember humans vs. search engines), I wanted to do a section specifically on how EXACTLY to best optimize your site for your main keyword.  
 
Up to this point, there are some steps we've already taken to optimize our site: 
 
<ul style="text-align: left;">
<li>A keyword rich domain name </li>
<li>A keyword rich blog name </li>
<li>A keyword rich blog description</li>
</ul>
 
Believe it or not, these things alone are often powerful enough to rank you way up on the first page. And we haven't even talked about link structure, keyword densities or post titles. These are all important elements to the `overall package' and in this article I'm going to show you step by step how to best optimize each section. 
 
 
<h3 style="text-align: center;">
Link structure of Your Website</h3>
 
I don't know why, but the default setting for the wordpress link structure is just plain awful and very Google unfriendly. Let me explain. When you make a post, the default setting will set the URL of that post to something like www.mydomain.com/p2334. As you can imagine, that's bad for SEO as we want the keyword in the filename. So here's how to change it...  
 
Step 1: Log into your wordpress blog at www.mydomain.com/wp-admin 
 
Step 2: On the left hand side, scroll down to settings and click that. Then click on permalinks. 
 
Step 3: Select custom structure and enter: /%postname% in the field. 
 
Click save changes and you're done. This will improve your SEO score because you'll now have the post name in the URL instead of a random meaningless number. 
 
 
<h3 style="text-align: center;">
Keyword Densities</h3>
 
Keyword densities are the subject of near endless discussion by marketers from all walks of life. And there's no `right answer' as far as I'm concerned of what's the optimal density Some of my sites rank #1 with only one mention of the main keyword on the page, some rank #1 with 4 mentions.  
 
I'm pretty sure there's no real `secret density' which works across the board. What works best seems to vary from site to site, and keyword density isn't that important in today's SEO environment anyway.  
 
Basically, I wouldn't worry too much about keyword density of the main keyword. These are only three rules I have as far as keyword density is concerned.  
 
I've had great results with them and if you follow them too, you should be fine: 
 
<ol style="text-align: left;">
<li>Bold the main keyword once in every post. </li>
<li>Mention the keyword in the first couple of sentences. </li>
<li>Mention the keyword once, maybe twice more in the post.</li>
</ol>
 
So mention the main keyword two to three times in each post (depending on length) and you'll be fine. Mentioning it more often will have a negligible effect on your rankings and you even run the risk of being seen as a spammer, which will actually seriously harm your rankings.  
 
As mentioned previously though, try to include 2-5 LSI keywords per post (assuming your post is about 500 words) and also try to include related synonyms, keywords from the `additional keywords to consider' area if you're using my Google keyword tool method. 
 
 
<h3 style="text-align: center;">
Post Titles</h3>
 
Referring back to our website structure, our main page will have 3 - 4 posts on it. Now, since you don't want to spam your main keyword, I will generally include the main keyword in the title of the first and final posts. I think that the first one's important because it's the first thing Google will see if it indexes the site too soon (before you've finished writing all your content about me etc) and the final post since it's the most important one.  
 
These are just guesses of mine and not based on any Science but they work very well for me. For the middle one or two posts use an LSI keyword or if not, just write about something that's related to the overall topic.  
 
I already talked about how to write posts in the <a href="http://t2tricks.blogspot.com/2015/09/how-to-sett-up-your-site-for-google.html">human vs. search engines</a> section but just as a reminder you want the keyword first, followed by something that will entice humans to read it when they see your site listed on Google.  
 
There are a few other things we still need to do, such as create tags and write descriptions, but I will cover that in the chapter six where I show you how to create the content for your site. First, we need to do one last thing... 
 
 
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Configuring Your Wordpress Plugins</h3>
 
Before we finally start writing our content we just need to quickly configure those two plugins that we uploaded earlier: Google XML sitemaps and All in one SEO pack respectively. 
 
Installing the plugins: 
First of all we need to install the plugins to our wordpress blog. All you need to do is: 
 
Log into your wordpress blog Click on the Appearance tab on the left hand side Then select plugins Scroll down to the section `inactive plugins' and click activate on each of them. Done! 
 
Now, we just need to make some changes to their default settings 
 
Configuring All in one SEO Click settings on the right hand side, then scroll down to All in One SEO. 
 
Make sure the All in one SEO pack, plugin status is `enabled'. This is extremely important otherwise your plugin even though activated will no work. 
 
Below is a screenshot of what you'll see on the All in one SEO pack's setting page. Just fill in each section exactly as I've indicated. Make sure your description contains the keyword while at the same time intrigues human visitors. I would use no more than 3 keywords because too many will be considered spam by Google.  
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieHQ3jAQyRuxNOC8jZ45-K3FlzmjcBnxQ3fwlHd0PmF7iQIsc8nU3gBR28_374oeBxDgFO0CoF6HFeUBZ1LMgR2DGan3IYghbyGpxsOn_FCBnDAOeQO_pTdJu1T084LC5cDfZGwGzsCdHh/s1600/plugin2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieHQ3jAQyRuxNOC8jZ45-K3FlzmjcBnxQ3fwlHd0PmF7iQIsc8nU3gBR28_374oeBxDgFO0CoF6HFeUBZ1LMgR2DGan3IYghbyGpxsOn_FCBnDAOeQO_pTdJu1T084LC5cDfZGwGzsCdHh/s1600/plugin2.jpg" /></a></div>
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On the next article of how to configure the rest of the settings. Make sure that you've got "use no index" for categories and archives checked to prevent duplicate content.  
 
A note on duplicate content:  
Duplicate content is basically bad and will harm your SEO rankings. So we want to avoid it as best we can by not having the exact same post on more than one page. By selecting no index, we're telling Google not to visit that page, therefore it won't matter what's on it and you won't suffer the SEO penalty.  
 
There are a couple of other steps we can take to reduce duplicate content, such as using the `more tag' in posts, so that only a summary of the post is displayed on the home page, rather than the entire post itself.  
 
But in my experience it's not worth doing Well, I can never be bothered to do it anyway. I'm pretty sure it's impact is negligible. Plus, think about the possible loss in conversions from visitors having to click more to read the whole post, skim readers might not see the button for example. 
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Deselect auto generate descriptions because we want to write each one individually. You can leave all of those boxes blank and just click update options and you've successfully configured this plugin. 
 
Google XML Sitemaps  
This plugin will submit your sitemap to Google, which makes it easier for Google to see the overall structure of your site and helps Google to index any pages it might have missed. Basically, it improves your SEO.  
 
In order to access the plugin click on XML sitemap in the settings tab, you don't really need to change anything here, just click on rebuild the sitemap when you've finished building your site and when you add any new posts/pages after that.</div>

How to Optimize Your Website and keep Google Happy

Optimize Your Website Now that we've talked about what keywords to use and how to use them (remember humans vs. search engines), I wanted to do a section specifically on how EXACTLY to best optimize your site for your main keyword. Up to this point, there are some steps we've already taken to opti…

Sep 09, 2015

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